ATEEZ is the new promotional model for Shilla Duty Free, showcasing stylish suits in a recent photoshoot aimed at attracting younger fans.
November/12/2025 19:39Related Groups & Members
ATEEZ has been selected as the new promotional model for Shilla Duty Free. On November 12, Shilla Duty Free announced that they had released a gravure shot with ATEEZ and appointed the group as their promotional model. In the released gravure, ATEEZ stands out in stylish black and white suits against a bright background. The luxurious suit styles highlight the individuality of each of the eight members, captivating fans worldwide. This appointment of ATEEZ as a model is seen as a strategic decision to actively attract a new demographic interested in K-culture, beyond the traditional customer base of duty-free shops. Shilla Duty Free aims to strengthen its younger and more stylish brand image through marketing activities with ATEEZ, integrating content-based marketing to promote differentiated services and products unique to Shilla Duty Free, and to expand customer touchpoints. Additionally, they plan to develop various promotions targeting customers worldwide.
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