BTS's Jin is the new ambassador for Lucido-L's Re: series, with a new campaign and exclusive items launching soon.
September/17/2025 00:00
BTS (Bangtan Sonyeondan) member Jin has been appointed as the new ambassador for the 'Lucido-L' Re: series! The new commercial will be released online today (17th) and will start airing nationwide on terrestrial TV from October 14 (Tuesday). Lucido-L has chosen Jin as the new campaign ambassador for the Re: series. As a global star, he captivates the world with his expressive performances, while showcasing his approachable humor and warm personality, consistently displaying his unique charm. His positive attitude of shining in his own way aligns with the brand's message of 'freely enjoying your own hair,' leading to his appointment as campaign ambassador. Through this campaign, they plan to support the possibilities of 'your unique beauty' alongside Jin. Additionally, starting from October 14 (Tuesday), they will launch the 'Lucido-L Jin Original Item Giveaway! Receipt Submission Campaign.' Prizes include a luxurious set of a shampoo brush and 'Lucido-L Jin Postcard Book,' as well as 'Lucido-L Jin Sticker Sheet,' which are exclusive items not available elsewhere. Fans should check out the new Lucido-L commercials and campaigns. ◆ Jin's Comment: Good morning! This is Jin from BTS. The new commercial for 'Lucido-L' Re: series that I am the ambassador for has been completed! During the shoot, I was photographed from various angles and poses, imagining my hair repaired by the Re: series! Please pay attention to my shiny hair! Look forward to it! ◆ CM Main (30-second version) ◆ CM Main (15-second version) ◆ Comment Video ◆ Making Video ■ Broadcast Overview 'Lucido-L [Re: (R.E.) Series] Edition' WEB: Pre-release from September 17, 2025 (Wednesday) TV: Sequentially airing nationwide from October 14, 2025 (Tuesday) Special site here ■ Campaign Overview Lucido-L JIN Original Item Giveaway! Receipt Submission Campaign Eligibility: Those who purchase two or more items from the Lucido-L Re: series, including the Lucido-L R.E. Repair Hair Mask Participation Method: Upload the receipt of the purchased eligible products at the special site. Content: Prizes will be awarded to winners selected by lottery from applicants. *Each person can apply once per course. ○ Prizes 【A Prize】 'Shampoo Brush + Lucido-L JIN Postcard Book' for 300 people 【B Prize】 'Lucido-L JIN Sticker Sheet' for 700 people 【C Prize】 'R.E. Series Assortment' for 100 people Eligible Stores: Nationwide drugstores, supermarkets, discount stores, etc. (Online purchases are not eligible) Receipt Validity Period: October 14, 2025 (Tuesday) 0:00 - November 30, 2025 (Sunday) 23:59 Campaign Application Period: October 14, 2025 (Tuesday) 0:00 - November 30, 2025 (Sunday) 23:59 *Some visuals of original items will be kept secret for enjoyment after winning. Also, the photos are for illustration purposes and may differ from the actual products. Please check the special site for details. ■ Related Links 'Lucido-L' Official Site
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Jin from BTS has been appointed as the new ambassador for Lucido-L's Re: series. The new commercial features him in a purple outfit in a sunlit bathroom, showcasing the hair mask's benefits. The making-of video highlights his relaxed demeanor and creativity during filming. The commercial premieres online on September 17, 2025, and will air on TV starting October 14, 2025.
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