IVE's 2nd album campaign film showcases unique visuals and a new take on self-love, expanding their narrative from 'I' to 'we.'
February/14/2026 15:47
IVE released a campaign film for their 2nd full album, igniting their comeback. Their agency, STARSHIP Entertainment, recently posted the film for 'THE NARCISSISTIC GURLS CAMPAIGN' through IVE's official SNS. The released film combines IVE's unique Y2K sensibility with the mood of the brand campaign, enhancing immersion from the start. The members completed a glamorous and unique visual with bold jewelry, headphones, and glittery styling. The slogan 'PRETTY IS MY POWER' and 'THE NARCISSISTIC GURLS CAMPAIGN' reinterpret 'cute' as a subjective attitude that affirms oneself beyond simple external elements, presenting a new direction of narcissism that IVE has built. The styling that highlights each member's individuality is also impressive. Rei showcased a cute hip mood with shiny boots and a pink ribbon cushion, while Yujin mixed glasses and glamorous jewelry to create an intellectual and dreamy atmosphere. Gaeul and Iso expressed sensual and provocative charm using luxurious fur items. Witty props also caught the eye. Wonyoung performed immersed as if moved while holding a book titled 'I am Chang Wonyoung,' and Liz posed confidently with a book titled 'You can also be Liz,' conveying a bold message. The scenes capturing the members express 'self-love' in a new way, clearly illustrating the campaign's concept. Through this 2nd full album 'REVIVE+,' IVE expands the story that has centered on 'I' to a perspective of 'we.' The narrative starting from the identity of 'IVE=I' continues to 'we, IVE and the world together,' hinting at the next chapter of IVE towards broader possibilities. IVE will release their 2nd full album 'REVIVE+' on the 23rd at 6 PM through various music streaming sites.
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