LANEIGE announces BTS's Jin as its global ambassador, launching a campaign for Cream Skin Lotion starting in October 2023.
September/27/2024 17:41
The global beauty brand "LANEIGE," known for its innovative skincare and lip care expertise, announced that BTS's Jin, a 21st-century pop icon, will be appointed as a new global ambassador. LANEIGE, which has expanded to 44 regions worldwide, plans to maximize global business synergy through collaboration with Jin, a symbolic figure of K-culture who served as a torchbearer for the "2024 Paris Olympics." They believe his healthy mindset and bright energy positively influence people worldwide and align with the brand's values. Jin stated, "I am happy to do my first beauty model activity with LANEIGE. I look forward to showing everyone what we are planning with LANEIGE, which is loved by people around the world." Starting in October, LANEIGE will launch a campaign for "Cream Skin Lotion" in collaboration with him. The campaign, themed "The more you seek high moisture, the more you will love the light texture," aims to deliver the iconic aspects shared between him and Cream Skin to the global market. Cream Skin Lotion, his favorite toner, has achieved cumulative sales of 4.4 million bottles worldwide (from October 2018 to July 2024) and boasts the highest repurchase rate within the brand. This 2-in-1 product, made possible by LANEIGE's Micro Blending Technology™, blends cream into the toner, achieving a milky and light texture. Immediately after use, it increases skin moisture by eight times and maintains moisturizing effects for up to 120 hours. A special promotion featuring unreleased photos of him will also begin alongside the campaign. Videos and various content related to the campaign will be released on LANEIGE's official social media accounts. Cream Skin Lotion can be purchased at variety and drug stores nationwide in Japan and on the official online shop. BTS Jin has also been selected for the covers of the December issues of "VOGUE JAPAN" and "GQ JAPAN!" Expectation for a large-scale collaborative project is high. BTS Jin shares a recent shot holding a glass against a night view, looking like a prince.
Related Articles
The Rakuten Super Sale is ending today! Take advantage of exclusive coupons for K-POP idol-endorsed cosmetics brands. Enjoy discounts and special offers on popular Korean beauty products available until October. Don't miss out on this chance to shop smart!
HYBE has achieved its first A+ credit rating, highlighting its financial stability and growth potential. The rating reflects its strong market position, excellent cash flow, and diversified artist portfolio. HYBE's cash assets are approximately 1.6 trillion won, ensuring it can meet short-term liabilities. The company aims for sustainable growth and trust-building in the future, while BTS plans a full comeback next spring.
Actor Park Bo-gum returned to Korea from Macau on the afternoon of the 7th after completing his 'PARK BO GUM 2025 FAN MEETING TOUR BE WITH YOU'. He and BTS's J-HOPE won an award at the 52nd Korean Broadcasting Awards. Additionally, Park Bo-gum and IU are set to appear at the 2025 AAA, raising expectations for their reunion after starring together in Netflix's 'Otsukaresama'.
Actor Kim Gap-soo shared a special episode about becoming a BTS fan on a YouTube channel. He praised their music and recounted how a chance encounter at a local restaurant led him to discover BTS, particularly Jin. He expressed admiration for Jin's manners and education, which made him a fan.
At the Paradise Art Night after-party, stars like BTS's V, BLACKPINK's Lisa, and Japanese artist VERDY gathered. Tommy Brown shared photos on Instagram, highlighting V's playful charm as he posed with kimbap, capturing the party's glamorous atmosphere.
On the afternoon of the 6th, Seoul Fashion Week kicked off at Dongdaemun Design Plaza, featuring SHIHO and her daughter Sarang at a DOUCAN photo wall event. SHIHO walked the runway, exuding a powerful model aura. They also posed for memorable shots with BTS and BLACKPINK members, and Sarang showcased her long legs alongside her mother, highlighting their striking proportions.
Jimin from BTS has transformed his look with blonde hair, captivating fans at 'The Moon Party Seoul 2025.' Attending with RM, he sported a simple outfit and glasses, which fans praised as his best hair color yet. BTS is set to make a full group comeback next spring.
Han Suk-kyu made a notable return to MBC after 30 years, winning the Grand Prize for the drama 'Such a Close Betrayer' at the 52nd Korean Broadcasting Awards. The event highlighted various winners, including Lee Jun-kyuk for Best Actor and Park Bo-gum for Best Talent, celebrating achievements in Korean media.
Coca-Cola reveals a new ad featuring BTS's V, focusing on refreshing moments with 'Coca-Cola Zero'. The ad highlights V's charm and the brand's energetic message, transforming a dull atmosphere into a festival vibe. V expresses the special energy of sharing 'Coca-Cola Zero' and encourages everyone to enjoy it as a refreshing festival in their daily lives. The full ad is available on social media, with TV spots airing in Korea soon.
Released in September 2021, BTS and Coldplay's collaboration 'My Universe' has surpassed 1.5 billion streams on Spotify. This makes it BTS's second song, after 'Dynamite', to achieve this milestone. The track debuted at number one on the Billboard Hot 100, marking BTS's sixth number one hit.
