LANEIGE announces BTS's Jin as its global ambassador, launching a campaign for Cream Skin Lotion starting in October 2023.
September/27/2024 17:41
The global beauty brand "LANEIGE," known for its innovative skincare and lip care expertise, announced that BTS's Jin, a 21st-century pop icon, will be appointed as a new global ambassador. LANEIGE, which has expanded to 44 regions worldwide, plans to maximize global business synergy through collaboration with Jin, a symbolic figure of K-culture who served as a torchbearer for the "2024 Paris Olympics." They believe his healthy mindset and bright energy positively influence people worldwide and align with the brand's values. Jin stated, "I am happy to do my first beauty model activity with LANEIGE. I look forward to showing everyone what we are planning with LANEIGE, which is loved by people around the world." Starting in October, LANEIGE will launch a campaign for "Cream Skin Lotion" in collaboration with him. The campaign, themed "The more you seek high moisture, the more you will love the light texture," aims to deliver the iconic aspects shared between him and Cream Skin to the global market. Cream Skin Lotion, his favorite toner, has achieved cumulative sales of 4.4 million bottles worldwide (from October 2018 to July 2024) and boasts the highest repurchase rate within the brand. This 2-in-1 product, made possible by LANEIGE's Micro Blending Technology™, blends cream into the toner, achieving a milky and light texture. Immediately after use, it increases skin moisture by eight times and maintains moisturizing effects for up to 120 hours. A special promotion featuring unreleased photos of him will also begin alongside the campaign. Videos and various content related to the campaign will be released on LANEIGE's official social media accounts. Cream Skin Lotion can be purchased at variety and drug stores nationwide in Japan and on the official online shop. BTS Jin has also been selected for the covers of the December issues of "VOGUE JAPAN" and "GQ JAPAN!" Expectation for a large-scale collaborative project is high. BTS Jin shares a recent shot holding a glass against a night view, looking like a prince.
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