LANEIGE announces BTS's Jin as its global ambassador, launching a campaign for Cream Skin Lotion starting in October 2023.
September/27/2024 17:41
The global beauty brand "LANEIGE," known for its innovative skincare and lip care expertise, announced that BTS's Jin, a 21st-century pop icon, will be appointed as a new global ambassador. LANEIGE, which has expanded to 44 regions worldwide, plans to maximize global business synergy through collaboration with Jin, a symbolic figure of K-culture who served as a torchbearer for the "2024 Paris Olympics." They believe his healthy mindset and bright energy positively influence people worldwide and align with the brand's values. Jin stated, "I am happy to do my first beauty model activity with LANEIGE. I look forward to showing everyone what we are planning with LANEIGE, which is loved by people around the world." Starting in October, LANEIGE will launch a campaign for "Cream Skin Lotion" in collaboration with him. The campaign, themed "The more you seek high moisture, the more you will love the light texture," aims to deliver the iconic aspects shared between him and Cream Skin to the global market. Cream Skin Lotion, his favorite toner, has achieved cumulative sales of 4.4 million bottles worldwide (from October 2018 to July 2024) and boasts the highest repurchase rate within the brand. This 2-in-1 product, made possible by LANEIGE's Micro Blending Technology™, blends cream into the toner, achieving a milky and light texture. Immediately after use, it increases skin moisture by eight times and maintains moisturizing effects for up to 120 hours. A special promotion featuring unreleased photos of him will also begin alongside the campaign. Videos and various content related to the campaign will be released on LANEIGE's official social media accounts. Cream Skin Lotion can be purchased at variety and drug stores nationwide in Japan and on the official online shop. BTS Jin has also been selected for the covers of the December issues of "VOGUE JAPAN" and "GQ JAPAN!" Expectation for a large-scale collaborative project is high. BTS Jin shares a recent shot holding a glass against a night view, looking like a prince.
Related Articles
ペ・スジがSNSでBTSのV、パク・ボゴム、TWSとの写真を公開し、彼らのファッションスタイルを紹介。Vはミニマル、パク・ボゴムはクラシックカジュアル、TWSは個性的なコーディネートを披露。ペ・スジは映画「失恋した人たちのための7時の朝食会」の公開を控えている。
BTS's Jin, the global brand ambassador for FRED, has unveiled his new holiday visuals. The 'Force 10 Fred Hero Cut Bracelet' he wears sparkles brilliantly, making it an ideal gift. In Sunny Fredland, FRED and Jin's creations spread joy and light this holiday season, emphasizing timeless icons and brilliant designs filled with love and light.
On the afternoon of the 17th, a CELINE event was held at the flagship store in Gangnam, Seoul, attended by BTS's V, Park Bo-gum, and others. V celebrated his friend Park Seo-joon's birthday, while Bo-gum was announced as OMEGA's global brand ambassador, showcasing his unique presence.
RM from BTS revealed he has obtained his driver's license during a live stream. He humorously shared his struggles with the driving test, including failing once and needing practice for parking. Despite not planning to buy a car, he wanted to overcome his trauma. BTS is set to make a full group comeback in March 2026.
BTS's song 'Anpanman' has topped global charts after 7 years since its release, reflecting the band's lasting popularity and the support of their fans, ARMY. The song, which symbolizes hope and comfort, has also seen success for members' solo projects and tours, further solidifying BTS's impact in the music industry.
BTS members gathered for a live stream on Weverse, sharing updates after practice. RM expressed frustration about not being able to share details on their comeback, while SUGA hinted at an upcoming announcement from their agency. The group plans to fully return in March 2026.
BTS's V posted videos and photos from his friend Park Seo-joon's birthday party, featuring dancing and laughter with the Uga family. V and Choi Woo-shik wore matching shirts, and V shared a birthday message. The strong bond among the Uga family was evident as they celebrated together. BTS will make a full comeback next spring.
Jungkook of BTS graces the cover of ELLE KOREA, marking his first appearance as Chanel's global ambassador. He shares his thoughts on the fragrance he loves, 'Bleu de Chanel,' and defines good music as songs with meaningful messages that empower listeners. As BTS prepares for a significant spring, Jungkook expresses hope for a successful season ahead.
All seven BTS members gathered in a practice room, sharing photos on Instagram. They are preparing for their comeback after military service, posing casually. RM, SUGA, and J-HOPE also shared warm photos with the group, delighting fans. BTS plans to release a new album and embark on a world tour next spring.
SUGA from BTS recently shared a selfie with Jimin on Instagram, delighting fans with his smile. Fans expressed their joy over the long-awaited post, and excitement builds for BTS's full group comeback next spring after all members complete military service. Additionally, SUGA's support for autism awareness in Japan has garnered appreciation from the Japan Autism Association.
