ABC-MART releases a visual movie featuring STAYC promoting New Balance sneakers, emphasizing their versatility and comfort.
September/12/2024 15:25
ABC-MART has released a visual movie featuring STAYC for New Balance. Additionally, on the special site, behind-the-scenes footage of the members and interviews are also available. In this campaign, the theme 'ALWAYS TOGETHER.' is presented to convey that New Balance sneakers are 'easy to match with any style and should always be by your side.' In the movie, the six members of STAYC appear in outfits coordinated with New Balance models like 'UA900,' 'CM996,' and 'WL996.' The focus is on a casual style that conveys individuality without being overly dressed up. Amid the rapidly passing daily life, whether in the present or changing, New Balance sneakers accompany you at all times. The making-of and interviews capture the members' professional expressions during filming and their innocent faces in between takes, which are also noteworthy. ◆STAYC Comments Se Eun: I am very happy and honored. I am excited to show our activities with New Balance to our fans in Japan. We had a great time during the shoot. Yoon: I hope our video conveys how perfect New Balance sneakers are for work and relaxation. Sumin: I really like wearing sneakers. I often wear them during practice and in my everyday clothes, and I love them. Aisa: I think these sneakers go very well with outfits like trainers, hoodies, and training pants. Jay: The subtle platform gives a natural feel, which is very nice and makes for a great style boost. Si Eun: I think we expressed our unique style well in this video with New Balance and ABC-MART. I hope everyone pays attention to our expressions, and wearing New Balance sneakers makes me feel excited and smile, so please try the New Balance shoes we wore at ABC-MART!
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