milktouch launches a new daily mask with azelaic acid and fermented black soybean extract, exclusive to Japan, on November 15.

TWICE's Jihyo serves as the muse for the Korean cosmetics brand "milktouch," which will launch a daily special mask with AZ fermentation exclusively in Japan on the 15th. The brand is releasing a new mask in the daily special mask series that contains "azelaic acid (skin conditioning ingredient)" and "fermented black soybean extract (soybean seed extract / skin conditioning ingredient)". Azelaic acid is gaining attention in Japan as an ingredient that helps manage sebum. Furthermore, it combines fermented black soybean extract, which is called the "black jewel" of Jeju Island, matured carefully with the power of traditional Korean earthenware. It provides moisture to skin with enlarged pores, creating a smooth and even "uruchuru skin". Azelaic acid works to suppress stickiness caused by sebum, supports skin smoothness, and prevents skin roughness, making it a hot topic ingredient that cannot be included in cosmetics in Korea. Originating from Japanese clinics, azelaic acid approaches the visibility of pores caused by excessive sebum secretion, leading to a smooth skin impression with daily care. milktouch incorporates the maximum amount of azelaic acid that can be included in a daily mask, bringing you closer to vibrant skin with less visible pores. The simultaneous inclusion of azelaic acid and Korean fermented black soybean extract combines Japanese trends with Korean tradition. Azelaic acid, which has been used to condition the skin, has also been utilized in Japanese clinics for treating acne and rosacea. It works on sebum control and turnover, leading to healthy skin conditions and addressing recurring pore concerns due to opening and looseness (caused by dryness). The black soybeans grown in the volcanic soil of Jeju Island are said to be of high quality and nutritious, nurtured by the island's mineral-rich soil and unique sea breeze. Among them, they are rich in anthocyanins and are referred to as the "black jewel." The fermented black soybean extract, filtered and fermented in traditional Korean earthenware, approaches moisturizing and aging care (providing moisture to aged skin). The black soybean fermented extract, produced by fermenting with Saccharomyces (Shizosaccharomyces fermentation liquid / skin conditioning ingredient), provides plump moisture to the skin and cares for visible loosened pores. Additionally, niacinamide, a multi-player in the beauty ingredient world, is included to prevent skin roughness, care for uneven skin tone, support barrier function, and provide firmness to the skin. The pure Tencel sheet is suitable for daily use with a low-irritation formula (not all individuals will experience skin irritation). The pure Tencel sheet, derived from eucalyptus, is characterized by its gentle touch on the skin and low irritation due to its excellent absorption of essence. ■ Product Information AZ Fermentation Daily Special Mask 30 sheets for 2,750 yen (tax included) / 7 sheets for 715 yen (tax included) Release date: November 15, 2024 (Friday) Available sequentially from the online store. <Usage Method> ① After washing your face and conditioning your skin with lotion, use the included tweezers to take out one sheet mask. ② Spread the sheet, align it with your face, and press it closely to your skin without gaps. ③ After about 15 minutes, remove the mask and lightly pat the remaining essence into your skin.