SEVENTEEN leader S.COUPS was named Trudon Korea’s first ambassador and starred in a magazine cover shoot highlighting his charisma.
September/2/2026 12:10
SEVENTEEN leader S.COUPS showed off his unique charisma. According to his agency Pledis Entertainment on September 1, S.COUPS was selected as the first ambassador for the French candle brand Trudon Korea. The cover pictorial for the digital edition of the magazine Allure KOREA, released on the same day, expressed his distinctive charisma with the concept of “S.COUPS’s Trudon HOUSE.” His deepened gaze and mature atmosphere drew exclamations of admiration. As the global ambassador for the German luxury brand BOSS, S.COUPS attracted attention last year by attending the world’s largest charity fashion event, Met Gala 2025. In the same year, he made a surprise appearance on the runway at the 2026 spring/summer fashion show held in Milan, Italy, and continued to steadily be active in the world fashion scene by closing the finale. S.COUPS is also active as a friend of the premium mobility brand RIMOWA, as well as an ambassador for the skincare brand Ongredients in Korea and Japan. Recently, together with member Mingyu, he was also selected as a campaign model for the liquor brand NUTRL. SEVENTEEN, to which S.COUPS belongs, continues to perform as a super platform by successively presenting diverse content across fields such as albums and performances. This year, Dokyeom & Seungkwan, The8 & Vernon, and Dino each released albums and also held solo performances. The new season of GOING SEVENTEEN also presented a variety of content formats such as physical comedy, psychological battles, and skits, receiving favorable reviews from fans around the world. S.COUPS, together with the SEVENTEEN members, signed a second re-contract with their agency Pledis Entertainment and expressed his wish to go even farther together with CARAT (the name of the fans). ・SEVENTEEN’s S.COUPS selected as ambassador for Korean cosmetics brand ongredients! ・SEVENTEEN’s S.COUPS gets a Pompompurin doll! Attention on commemorative shots in Japan
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