SEVENTEEN leader S.COUPS was named Trudon Korea’s first ambassador and starred in a magazine cover shoot highlighting his charisma.
September/2/2026 12:10
SEVENTEEN leader S.COUPS showed off his unique charisma. According to his agency Pledis Entertainment on September 1, S.COUPS was selected as the first ambassador for the French candle brand Trudon Korea. The cover pictorial for the digital edition of the magazine Allure KOREA, released on the same day, expressed his distinctive charisma with the concept of “S.COUPS’s Trudon HOUSE.” His deepened gaze and mature atmosphere drew exclamations of admiration. As the global ambassador for the German luxury brand BOSS, S.COUPS attracted attention last year by attending the world’s largest charity fashion event, Met Gala 2025. In the same year, he made a surprise appearance on the runway at the 2026 spring/summer fashion show held in Milan, Italy, and continued to steadily be active in the world fashion scene by closing the finale. S.COUPS is also active as a friend of the premium mobility brand RIMOWA, as well as an ambassador for the skincare brand Ongredients in Korea and Japan. Recently, together with member Mingyu, he was also selected as a campaign model for the liquor brand NUTRL. SEVENTEEN, to which S.COUPS belongs, continues to perform as a super platform by successively presenting diverse content across fields such as albums and performances. This year, Dokyeom & Seungkwan, The8 & Vernon, and Dino each released albums and also held solo performances. The new season of GOING SEVENTEEN also presented a variety of content formats such as physical comedy, psychological battles, and skits, receiving favorable reviews from fans around the world. S.COUPS, together with the SEVENTEEN members, signed a second re-contract with their agency Pledis Entertainment and expressed his wish to go even farther together with CARAT (the name of the fans). ・SEVENTEEN’s S.COUPS selected as ambassador for Korean cosmetics brand ongredients! ・SEVENTEEN’s S.COUPS gets a Pompompurin doll! Attention on commemorative shots in Japan
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On the afternoon of the 27th, SEVENTEEN’s DK and Dino departed through Incheon International Airport for overseas schedules. The text also notes that DK appears on the September issue cover of Dazed ahead of enlistment, saying he will return with greater depth, and that Dino’s first solo concert after debut was a great success, with the music video for the included track “LIKE IT” also released.
D'ICON No. 36, titled “THE 8TH SENSE,” presents SEVENTEEN’s The 8 in a 128-page feature that reveals a new expression of the sensibility he has built over 12 years. The shoot highlights his natural mood, dreamy atmosphere, youthful charm, and distinctive styling.
ELLE Japan releases its October issue on August 28, featuring a special edition cover with SEVENTEEN’s Jeonghan, his first solo cover for the magazine. The issue highlights his mature style with Prada Beauty fragrance, includes interviews, photo stories, and digital extras.
Skincare brand Ongredients has named SEVENTEEN leader S.COUPS as its official brand ambassador in Korea and Japan. The brand says his charismatic, trustworthy leadership matches its own direction, and plans to expand awareness through visuals, marketing campaigns, and new product promotions.
SEVENTEEN’s DK was chosen as the cover star for Dazed’s September issue, where he showed a calm, mature charisma. In an interview, he said he has always tried to improve himself steadily for CARAT and is now preparing to return as a stronger, deeper version of himself. He will enlist on September 8.
SEVENTEEN’s Dino successfully wrapped up his first solo concert, “2026 DINOxPicheolin [GilBOARD SHOW],” in Seoul, performing for over 15,000 fans. The three-day livestream reached CARATs in 71 countries and regions. Blending humor and emotion, he performed 20+ songs, thanked fans, and surprised the audience with a teaser for Picheolin’s new music video.
SEVENTEEN’s Vernon released his new song “I’ll Be Back” today at 6 p.m. through music streaming sites. The pop-tinged electronic track was first unveiled at the “2026 VERNON THE 8 [V8] LIVE” in July. Vernon took part in writing and composing it as a message to fans.
SEVENTEEN’s Vernon starts his mandatory military service today. On the 19th, he held a live broadcast on Weverse and told fans he wanted to say, “I’m off,” before enlisting. In May, he formed the new unit V8 with The8 and released the first mini album V8, featuring eight tracks about youth, confusion, recovery, and growth. SEVENTEEN members Wonwoo, Woozi, and Hoshi are also currently serving.
On the afternoon of the 19th, SEVENTEEN’s S.COUPS and Mingyu attended an event for the alcohol brand NUTRL held at Megabox COEX in Seoul’s Gangnam District.
