The VIP screening of 'First Ride' took place in Seoul, attended by stars like BTS's Jungkook and BLACKPINK's Jisoo.

SHISEIDO launches a pop-up event from March 6-15 featuring BLACKPINK's Lisa as the new global ambassador for the Ultimune serum. The event offers immersive experiences across seven themed rooms, celebrating beauty and freedom. Celebrities like Yuto Sano also attended, discussing skincare and the event's unique offerings.

In MBC's variety show 'I Live Alone,' Tsuki from Billlie shares her life in Korea after 10 years, highlighting her new home and daily routines. From her unique decor choices to her cooking attempts, viewers get a glimpse of her vibrant personality and challenges, including her cooking mishap. The episode airs on the 6th at 11:10 PM in Korea.

BTS will hold a live performance, 'BTS THE COMEBACK LIVE | ARIRANG,' on Netflix on March 21, 2026, at 8 PM JST, celebrating their new album release. The show will be broadcast from Gwanghwamun, Seoul, featuring all seven members. The album 'ARIRANG' releases in Korea on March 20 and in Japan on March 21, with various formats available for purchase.

On the afternoon of the 4th, BLACKPINK's Jisoo returned to Korea via Incheon International Airport after finishing her overseas schedule. She is making her romantic comedy debut in Netflix's 'Monthly Boyfriend,' where the director praised her performance, stating that 'effort has triumphed over talent.'

BLACKPINK has released the second collaboration with MOLESKINE, 'BLACKPINK X MOLESKINE 2', featuring notebooks and accessories that embody self-expression and creativity. The collection includes items in BLACKPINK's signature colors and will be available in stores and online, with new products launching on April 7, 2026.

BTS's 5th full album 'ARIRANG' features 14 tracks, including the title song 'SWIM', which conveys a love for life. The upbeat alternative pop song encourages listeners to keep swimming through life's challenges. The album releases on the 20th, with a comeback live event on the 21st. A teaser video was also shared today.

As BTS prepares for their concert at Gwanghwamun, the Korean government emphasizes safety, organizing meetings and inspections to manage crowds effectively. The Ministry of Public Administration and Security will collaborate with various agencies to ensure a secure environment for attendees, highlighting the importance of safety for both local and international fans.

A Brazilian woman in her 30s was charged for stalking BTS's Jungkook, having visited his home 23 times and violated a restraining order. Despite claiming her actions were out of love, she was arrested after attempting to enter his property. The prosecution is pursuing charges of stalking and trespassing, while some charges were dismissed due to lack of evidence.

Jisoo of BLACKPINK graces the cover of Esquire's The Big Black Book, adorned in Cartier jewelry. She reflects on the group's comeback, her personal growth, and the creative process behind her music. Jisoo also stars in the Netflix series 'Monthly Boyfriend,' highlighting the blend of fantasy and realism in its narrative. Her interview emphasizes the importance of passion and challenge in her artistic journey, which can be explored further in the magazine and online.

Netflix's 'Monthly Boyfriend', releasing on March 6, follows webcomic producer Mi-re as she navigates a virtual romance subscription service, intertwining her mundane reality with thrilling romantic experiences. The show features a star-studded cast, including BLACKPINK's Jisoo, and promises a mix of fantasy and relatable moments.