EXO’s Baekhyun has registered a new entertainment company, signaling a stronger solo management setup amid his ongoing dispute with SM-related firms.
November/10/2026 15:16
EXO’s Baekhyun has established a new agency. Today (the 10th), as a result of checking the Korea Creative Content Agency (KOCCA)’s comprehensive information system for popular culture and arts, it was confirmed that Baekhyun completed the registration of the popular culture and arts planning business for “Bion Entertainment” at the Gangnam District Office in Seoul on the 9th. Bion Entertainment was established as a corporation on September 18 with capital of 100 million won (about 10 million yen), and Baekhyun’s legal name, Byun Baekhyun, is listed as the representative director. Its main businesses are registered as music production and distribution, planning performances, and management of singers and actors. Prior to this, Baekhyun left SM Entertainment in 2023, established his own agency INB100, and has been carrying out individual activities together with members Chen and Xiumin. However, in May of last year, when INB100 was incorporated as a subsidiary of Chairman Cha Ga-won’s One Hundred, trouble surfaced over unpaid settlement money and contract fees. In response, EXO-CBX notified the termination of their exclusive contracts in March of this year, and in August filed a request for a provisional injunction to suspend the effect of the exclusive contracts and a main lawsuit. The court accepted EXO-CBX’s claims. In September, Civil Agreement Division 50 of the Seoul Central District Court accepted the provisional injunction application and suspended the effect of the exclusive contracts until the first-instance judgment in the main case is issued. As a result, INB100 was prohibited from entering into contracts with third parties without their consent or from engaging in acts that hindered their solo activities. As the dispute drags on, Baekhyun having even completed the registration of a new corporation suggests that the building of a full-scale solo management system and the resumption of solo activities are likely to accelerate in the future. ・EXO Baekhyun, Xiumin, and Chen: the effect of their exclusive contracts has been suspended... the court accepted it, saying “the foundation of trust has collapsed” ・EXO Baekhyun, Xiumin, and Chen: did they unilaterally end bubble service? Debate over contract violations: “We are very regretful”
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