ILLIT unveils concept photos for their first single, 'NOT CUTE ANYMORE', showcasing a bold new image and collaboration with Ashley Williams.
November/11/2025 15:12Related Groups & Members
ILLIT has unveiled the concept photos for their 1st single, raising excitement for their comeback. Yesterday (10th), ILLIT posted the 'NOT CUTE' version concept photo of their 1st single 'NOT CUTE ANYMORE' on the group's official SNS. The 'NOT CUTE' version captures ILLIT's new look, declaring that they are no longer just cute. Their unique and kitschy visuals, contrasted against a colorless, old office, are eye-catching. Bold hair colors and distinctive styling break away from ILLIT's existing image, showcasing diverse charms. Even with chic expressions that seal away smiles, an inherent cuteness shines through. Alongside this, a concept film released on HYBE LABELS' YouTube channel also caught attention. The members express the emotional changes of office workers from Monday to Friday through imaginative acting, adding fun with witty direction. The new album, signaling the beginning of change with the expanded 'ILLIT core', has been generating buzz even before its release. ILLIT has applied designs in collaboration with the British fashion brand 'Ashley Williams' throughout this single, adding a stylish touch. In particular, two types of merchandise albums targeting the preferences of those in their teens and twenties include the Ashley Williams Pouch version and a plush keyring version in collaboration with Korea's long-selling character 'Little Mimi'. Musical growth is also an anticipated point. The title track 'NOT CUTE ANYMORE' intuitively expresses the desire not to be seen as just cute, produced by famous American producer Jasper Harris, with contributions from domestic and international singer-songwriters like Sasha Alex Sloan and youra, bringing out ILLIT's new vibe. ILLIT will release the second concept, the 'NOT MY NAME' version photo and film, on the 12th. Following that, the title track's music video moving poster will be unveiled on the 17th, with two music video teaser videos on the 21st and 23rd. The long-awaited new album and music video will be released on the 24th at 6 PM.
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ILLIT collaborates with popular US producers for their first single 'NOT CUTE ANYMORE,' expressing a desire to break free from being seen as cute. The track, produced by Grammy-nominated Jasper Harris, features contributions from international songwriters. The single reflects the artist's journey and will be followed by a concert in Seoul, which sold out quickly.
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