Won Bin was chosen as the first advertising model for Dr. Phyto, drawing praise for his long hair and renewed hopes for a comeback.
October/14/2026 17:23
Won Bin has been selected as the advertising model for the health food brand "Dr. Phyto." On the 8th of this month, the health food brand "Dr. Phyto" announced through its official social media that it had appointed Won Bin as its first advertising model. In the released photos, Won Bin is staring at the camera in a black turtleneck and with long hair that falls to around his neck. The brand explained, "We expect that Won Bin's trustworthy image will match our brand identity and create a synergistic effect." When the photos were released, reactions to his appearance came one after another in online communities, such as "The long hair suits him well" and "Why doesn't he age? His self-management is amazing." Voices hoping for his return to works also rose, such as "I want him to make a movie" and "Why is his hair long? Could he be preparing a new work?" Won Bin's last appearance was the film Ajeossi, released in Korea in 2010. At the time, it drew more than 6.22 million viewers in Korea and recorded the number one box office revenue among Korean films that year. Won Bin won the Best Actor Award at the 47th Grand Bell Awards Film Festival. However, for about the following 16 years, he has not appeared in films or dramas and has continued only his commercial activities. In the MBN program "Kim Joo-ha's DAY & NIGHT," broadcast in Korea in June, the topic of Won Bin's long hiatus was also covered. Kim Joo-ha reported that she had heard from Won Bin a story to the effect that because the image he showed in Ajeossi was so intense, he receives few offers for works. Regarding his long hair as well, the explanation was that he is keeping it because he does not know what kind of role he will play in the future. Won Bin married actress Lee Na-young in 2015 and has one son. The two are also said to hold considerable assets through real estate investment. A building in Cheongdam-dong, Gangnam-gu, Seoul, which they jointly purchased in 2018 for 14.5 billion won (about 1.7 billion yen), was recognized last year as being worth about 43.2 billion won (about 5.1 billion yen). This is an increase of about 28.7 billion won (about 3.4 billion yen) from the time of purchase, and is an estimated amount based on recent transaction cases. The buildings he separately owns in Samseong-dong and Seongsu-dong were also reported to have been estimated last year at about 6.9 billion won (about 800 million yen) and 9.5 billion won (about 1.1 billion yen), respectively. • Actor Won Bin & RIIZE's Wonbin become the faces of the same brand! Expectations rise for a new commercial • Lee Na-young decides to appear in the new drama "Honor ~Their Court~"? She also mentions her husband Won Bin
Related Articles
SM Entertainment posted weaker Q3 results, with sales and operating profit down year on year and net income turning to a loss. It said reduced domestic comeback schedules hurt direct music and concert revenue, while IP-based businesses grew. The company plans major comebacks and global tours from Q4 through next Q1.
Fuji TV will broadcast the 2026 FNS Song Festival live over two Wednesdays in December. Thirty-six acts were announced, including Korean artists such as ILLIT, Stray Kids, BABYMONSTER, CORTIS, RIIZE, aespa, and NCT DREAM. ILLIT will appear for the third straight year, while BABYMONSTER and CORTIS will make their first appearances.
RIIZE talks about their new song “Insomnia,” praising its calm yet bittersweet acoustic pop sound and cinematic, drama-style music video. The members describe vocal-focused challenges, memorable lyrics, harmony work, and hope the song leaves a lasting impression on listeners.
RIIZE celebrated the release of “Insomnia” with a four-day fan event in Seoul, featuring live stages, talks, exhibits, and hands-on activities. The single topped multiple charts in China and ranked highly in Japan and other regions. The group will also perform on this week’s music shows.
RIIZE’s single “Insomnia” was released at midnight on October 26. The acoustic pop track features lyrical guitar, wistful vocals, and lyrics about deepening nighttime emotions. A cinematic MV depicts sleepless people, while RIIZE holds fan events, TV performances, and Japan release campaigns.
On October 21, 2026, Off & Relax welcomed RIIZE’s Wonbin for a brand ambassador press conference and a premium autograph event, then opened a limited-time pop-up store at @cosme TOKYO. The event highlighted the brand’s “off and shine” concept, its hair-care lineup, and special fan experiences.
On the morning of the 21st, RIIZE’s Wonbin headed to Japan through Gimpo International Airport for his schedule. The text also notes that RIIZE will try acoustic pop for the first time with their new song “Insomnia,” set for digital release on October 26, and that they have renewed their exclusive model contract with Korean skincare brand UIQ for a fourth time, while also teasing a special collaboration product.
RIIZE will digitally release its new song “Insomnia” on October 26 at midnight, with the music video also premiering on SMTOWN’s YouTube channel. The acoustic pop track highlights the six members’ vocals and expresses quiet, lonely late-night feelings. Promotions and a Seoul fan event will follow.
The 2026 Music Bank Global Festival in Japan will be held on December 12 and 13, 2026 at MUFG Stadium (National Stadium). New artists announced include NiziU, INI, xikers, ZEROBASEONE, TWS, NEXZ, KickFlip, AEN, and TUIDE, with performance dates revealed. Tickets and premium lounge options are on sale.
Korean skincare brand UIQ has renewed its brand model contract with RIIZE for the fourth time, marking four years of partnership since RIIZE’s debut. UIQ will launch a Barrier Campaign for the dry 26FW season, add a new barrier lotion, and prepare a special collaboration product.
