Tommy Hilfiger unveils LNY collection for 2026 with BLACKPINK's Jisoo, blending classic preppy style with modern elements.
January/11/2026 21:30
The brand 'Tommy Hilfiger' has released the LNY capsule collection shot with global ambassador BLACKPINK's Jisoo, welcoming the New Year of 2026. In this campaign, Jisoo modernly reinterprets the timeless preppy style that represents the brand, showcasing her presence. The LNY collection adds a modern sense to the timeless preppy style unique to 'Tommy Hilfiger' through vibrant red colors and newly reinterpreted classic items, embodying the meaning of new beginnings. 'Tommy Hilfiger,' which values family as its core, presents this LNY campaign with Jisoo, a member of the Tommy family, conveying the brand's message for the New Year. In the released gravure, Jisoo combines a wool-blend leather varsity jacket with a patterned dress, adding lovely wit to the classic preppy style. Additionally, in the simultaneously released extra cuts, she expresses the mood of the LNY season with styling that highlights vibrant and dynamic red colors.
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