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Korean haircare brand LADOR has chosen BTS's Jimin as its new model, aligning with his positive influence and trendy image.

Korean haircare brand LADOR has chosen BTS's Jimin as its new model, aligning with his positive influence and trendy image.

December/11/2025 11:47

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The Korean haircare brand "LADOR" has appointed BTS (Bangtan Sonyeondan) member Jimin as the new brand model, as a "21st-century pop icon." Jimin's diverse charm and positive energy have a good influence worldwide. The brand believes that this image deeply aligns with the values they aim for, and thus decided to appoint him. Through his elegant and trendy image, it is expected to convey LADOR's refined brand identity more deeply. Additionally, the teaser video released alongside this model appointment centers around the message, "The fragrance of osmanthus colors the world." In the video, Jimin showcases a mysterious and fantastical visual under the moonlight, visually expressing the core fragrance of the brand, osmanthus. Since the initial release of Jimin's teaser video on the 9th of this month, LADOR has been launching a full-scale global marketing campaign. Through this collaboration, they plan to further enhance their brand presence in the global market and deliver a high-sensitivity brand experience to the world.

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