LONGCHAMP's pop-up store opened in Seoul with stars like SHINee's Key and Red Velvet's Irene attending the event.

On the afternoon of the 17th, Kwon Eunbi, a former member of IZ*ONE, appeared on the red carpet of ASEA 2026. This music festival, featuring top Asian artists, took place over two days at the Belluna Dome in Saitama. Additionally, Eunbi has launched her personal YouTube channel and signed an exclusive contract with RBW for full support.

During KBS's 'THE SEASONS,' Lee Chaeyeon cried after Song Sigyeong praised her performance and solo career. She expressed pride in her work, and Sigyeong highlighted the importance of stage presence and charisma in her performance of 'KNOCK.'

In a recent episode of MBC's 'I Live Alone', Red Velvet's Joy discussed her pursuit of dog grooming certification. She started attending grooming school after finishing a drama, motivated by her love for dogs and the desire for a backup career. Joy has been studying for two months and is preparing for her written exam in July, finding the experience enjoyable despite the challenges.

On the afternoon of the 15th, Kwon Eunbi, a former member of IZ*ONE, departed from Gimpo International Airport to Japan for the ASEA 2026 event. The 3rd Asia Star Entertainer Awards will be held on May 16 and 17 at Saitama's Belluna Dome, featuring top artists like FRUITS ZIPPER and ENHYPEN, with exclusive live streaming on U-NEXT.

Irene from Red Velvet and actor Kim Jae-won have gained attention for their unexpected connection, highlighted in a challenge video after Irene's comeback with her new album. Despite a 10-year age gap and different careers, they revealed a familial link, sparking reactions online about how small the world is. Irene also achieved her first solo music show win on 'Music Bank' with 'Biggest Fan', hosted by Kim Jae-won, who is currently active as an MC and recently starred in 'Yumi's Cells 3'.

Son Ye-jin, the actress, surprised the staff of her new Netflix drama 'Variety' by gifting them iPads. A staff member shared a photo on social media expressing gratitude, showcasing a note from Son Ye-jin. The drama, which wrapped filming last month, explores the K-POP industry and features Son Ye-jin and Jo Yu-ri from IZ*ONE.

On the 11th, NMIXX released their 5th mini-album 'Heavy Serenade' along with the title track's music video. The video features members creating a serenade filled with 'heavy love' against a beautiful blue natural backdrop, highlighting their chemistry. The title track combines elements of trance, acid, and drum and bass into a pop sound, featuring a captivating chorus that expresses deep love, with lyrics by songwriter HANRORO.

SHINee is set to return with their 6th mini-album 'Atmos' on June 1. They will unveil promotional teasers starting May 25, leading to their first new music in a year. Following the album release, they will hold a concert from May 29-31 at KSPO DOME in Seoul, reuniting with fans.

On the afternoon of the 10th, Taemin from SHINee arrived in Korea via Gimpo International Airport after the Kstyle Party 2026. A Q&A video featuring Taemin discussing his enthusiasm and spoilers for the event has been released. The event also featured performances from popular K-POP artists like RIIZE, BOYNEXTDOOR, and TWS, and will be streamed live for free on ABEMA.

On the afternoon of the 10th, NMIXX's Jiwoo threw the first pitch at the KBO League game between SSG Landers and Doosan Bears. The group also released the music video for their pre-released song 'Crescendo,' featuring lyrics by LILY, and announced additional dates for their first world tour, expanding to 19 performances in 17 cities.