HERA, a luxury makeup brand, hosts a pop-up shop at Isetan Shinjuku from Nov 5, 2025, featuring exclusive products and events.
October/30/2025 12:43Related Groups & Members
Luxury makeup brand "HERA" from Seoul, South Korea, will hold a pop-up shop at Isetan Shinjuku Store, Main Building 1st Floor, Isetan Beauty Cosmetics / Promotion from November 5, 2025 (Wednesday). The pop-up shop will feature the brand's signature "Black Cushion Foundation" and "Sensual Nude Gloss," along with the full lineup from base makeup to color items and skincare. A holiday collection exclusive to this winter will also be available. We hope you enjoy makeup that embodies a special glow, modernly sublimated from Seoul's vintage mood. Additionally, a dedicated makeup artist from "HERA" will visit Japan to conduct makeup lessons by reservation only. We encourage you to experience the world of "HERA" and its special benefits during this pop-up shop. Event Overview: "HERA" Pop-up Schedule: November 5, 2025 (Wednesday) - Time: 10:00 - 20:00 Venue: Isetan Shinjuku Store, Main Building 1st Floor, Isetan Beauty Cosmetics / Promotion (160-0022 Tokyo, Shinjuku, Shinjuku 3-14-1) *For business days and hours, please check the official Isetan Shinjuku Store website. <SPECIAL EVENT> 〇 Isetan Shinjuku Store Special Set: A limited edition cushion foundation case designed for the holiday season, along with the representative cushion foundation from "HERA," a special size cushion highlighter, lip, and UV base, all beautifully packaged for the upcoming festive season. Price: 11,110 yen (tax included) *Limit of 5 sets per person. *Available until sold out. *This set is sold only at Isetan Shinjuku Store. Not available on ISETAN BEAUTY ONLINE. 〇 "Sensual Nude Gloss #415 Brownie Boy": Customers who purchase the popular "Sensual Nude Gloss" #415 Brownie Boy will receive an original HERA hand mirror as a gift. Inspired by Stray Kids' global ambassador Felix, this muted brown with a hint of rose evokes a sense of quiet luxury. Price: 4,400 yen (tax included) Capacity: 5g *Available until sold out. *This offer is only available at Isetan Shinjuku Store. Not applicable on ISETAN BEAUTY ONLINE. 〇 HERA 2025 HOLIDAY COLLECTION: A special makeup collection for the holiday season, modernly reinterpreting Seoul's delicate vintage mood. It creates an impressive holiday look with rich brown shades and shimmering gloss. The first part of the holiday collection will be available at Isetan Shinjuku Store starting November 5, 2025, ahead of the nationwide release on November 7, 2025. First Part: Available at Isetan Shinjuku Store on November 5, 2025, and scheduled for ISETAN BEAUTY ONLINE on November 12, 2025. Second Part: Nationwide release on November 21, 2025. *Available until sold out. 〇 Special Benefits for Members of the Mitsukoshi Isetan App: Silky Stay 24H Long Wear Foundation EX sample (1g) Condition: Present the Mitsukoshi Isetan app coupon screen. *New members who download the Mitsukoshi Isetan app and register are also eligible. 〇 Purchase Benefits for MI Card Plus and MI Card Basic Members: Receive a "HERA" holiday lip case as a gift. Condition: During the period, purchase two or more "HERA" lip products including Sensual Nude Gloss #138 Jazz or #211 Glimmer. *Available until sold out. *Not applicable on ISETAN BEAUTY ONLINE. *New members who join MI Card Plus or MI Card Basic are also eligible. 〇 Purchase Benefits: Receive a "HERA" holiday pouch as a gift. Condition: Purchase over 14,000 yen (tax included) including the HERA holiday collection. *Available until sold out. *Not applicable on ISETAN BEAUTY ONLINE. ■ Related Links: "HERA" Official Brand Site in Japan, "HERA" Official Instagram.
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