BLACKPINK's new album 'DEADLINE' breaks K-POP records with 1.46 million sales on the first day, showcasing their global influence.
February/28/2026 13:18Related Groups & Members
BLACKPINK has updated the record for the first time among K-POP girl groups. Today (28th), according to YG ENTERTAINMENT, BLACKPINK's 3rd mini-album 'DEADLINE', released the previous day at 2 PM, recorded sales of 1,461,785 copies in one day based on the Hanteo chart aggregation criteria. This not only updates their own record but is also the highest sales volume for a K-POP girl group on the first day of release. As it is their first full album in about 3 years and 5 months, the explosive expectations of music fans have been directly reflected in this result. In fact, there has been a flood of orders from all over the world since the pre-sale stage, and attention is focused on what new milestones they will establish with their strong fandom and global influence. BLACKPINK is also showing its presence on various global music charts. 'DEADLINE' has reached number one on the iTunes album chart in 32 regions and topped the worldwide chart. The title track 'GO' has established itself in the top tier of major domestic music platforms in Korea, and the other tracks have also gained high popularity, reaffirming the strong trust listeners have in BLACKPINK. The music video for 'GO', with its splendid production, has been a hot topic every day. The overwhelming scale and bold CG expressions provide an immersive experience that keeps viewers captivated. Particularly, scenes traversing light spaces and massive geological layers centered around space have received praise for perfectly embodying their aura. In fact, immediately after its release, the music video for 'GO' ranked first in YouTube's worldwide trending and rapidly rising music categories, appearing as the 'most viewed video in 24 hours.' It has now surpassed 19.5 million views. This moment once again proves the overwhelming reach of BLACKPINK's official channel, which has the highest number of subscribers among global artists at approximately 100 million. 'GO' is a song that blends BLACKPINK's energy that surpasses limits with refined charisma and intense beats. With an explosive hook and addictive melody making an impact, the lyrics infused with the group's unique confidence solidify their direction towards greater heights, drawing praise from listeners.
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BLACKPINK has made their comeback with the release of their 3rd mini-album "DEADLINE" today. The album features five tracks that highlight their musical evolution and includes the title track "GO." A unique promotional tour in Seoul is planned, celebrating the album's themes and engaging fans with special rewards.
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BLACKPINK has teased their new mini-album 'DEADLINE', set to release on the 27th, featuring the title track 'GO'. The MV teaser highlights a cosmic journey with stunning visuals and mysterious elements. The album includes five tracks and will be showcased at a special project at the National Museum of Korea from the 26th to the 8th, featuring listening sessions and collaborations with Spotify.
