RIIZE, as Samsung's global ambassador, impressed at 'The First Look' event in Las Vegas, showcasing their music and new tech products.
January/6/2026 15:42Related Groups & Members
RIIZE shone at the event 'The First Look' held by Samsung Electronics in Las Vegas, USA. RIIZE participated as the only K-POP group in the largest scale event 'The First Look' held by Samsung Electronics at the Wynn Hotel in Las Vegas from 7 PM local time on January 4, two days before the opening of the world's largest IT & electronics exhibition 'CES 2026', attracting attention. In particular, during the AI feature demonstration of the press conference broadcasted worldwide, RIIZE's hit song 'Boom Boom Bass' played, followed by an introduction as a 'surprising K-POP group', capturing the fun reactions of the members who were listening to the announcement, receiving a warm response. Additionally, in a music studio with a scale of about 1,400 tsubo, the sound source of 'Boom Boom Bass' was played on the 5 speaker system, and the music video of 'Fly Up' was shown on the The Free Style + Portable Projector, creating an opportunity to experience Samsung Electronics' new products more realistically, attracting attention. Moreover, the members greeted media personnel from around the world as well as famous tech influencers, sharing various experiences related to Samsung Electronics products while actively introducing RIIZE's music, showing a sincere and cool attitude that drew attention. RIIZE expressed their thoughts, saying, 'It felt strange and good to see our music and music video playing at the venue of the world's largest exhibition 'The First Look' event. Since we are attending as ambassadors representing K-POP artists, I feel even prouder. We hope that RIIZE's music will be known to more people in new ways.' They have previously collaborated on various projects related to the 1st full album 'ODYSSEY', 'Galaxy Watch 8', 'Smart Things', and 'SAMSUNG Health', showing synergy. This time, they also produced short-form content introducing AI new products utilizing each member's interests, with details available on RIIZE's official Instagram and Samsung Electronics' official YouTube channel.
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