A PRADA event in Seoul ended early due to overwhelming crowds, raising safety concerns and prompting police intervention.
October/25/2024 18:17Related Groups & Members
An event of the Italian luxury brand "PRADA" held in Seongdong District, Seoul, at Seongsu-dong, saw an overwhelming influx of people, leading to an early termination of the event. On the 25th, Jeong Won-oh, the mayor of Seongdong District, revealed through X (formerly Twitter) that the responsible officials from the district office and relevant departments had been monitoring the situation on-site with the police and other related agencies, but concerns about accidents due to the crowding grew, making it difficult to continue the event, prompting the organizers to end it. The day before, "PRADA" had announced a photo wall event titled "THE SOUND OF PRADA SEOUL" at CANDY in Seongdong District, but it ended early due to fears of accidents. Initially, celebrities such as Jeong So-mi, TWICE's Sana, aespa's Karina, Kim Tae-ri, NCT's Jaehyun, ENHYPEN, Byung Woo-seok, CRUSH, Zion.T, SHINee's Taemin, DAY6's Wonpil, Girl's Day's Hyeri, KISS OF LIFE's Julie and Natti, former IZ*ONE member Kwon Eun-bi, Girls' Generation's Hyoyeon, ZEROBASEONE's Ricky and Seok Matthew, Gyubin, Kentaro Sakaguchi, and many influencers were expected to attend. Due to this, many people flocked to the event, but the organizers' inadequate handling led to a dangerous situation where fans and media mixed. Ultimately, it was reported that the Korean media withdrew and boycotted the event. According to those present, the roads were congested with cars and people, creating a hazardous situation. There were even reports of a collision between a bus and a car trying to avoid the crowd, and many people continued to occupy the roads in front of the event venue. As this situation persisted, many celebrities, including Byung Woo-seok and Karina, who were waiting nearby, were unable to get out of their cars and returned home after the event was canceled. Karina called on fans through the fan community, saying, "Don't wait, go home." With the incident occurring just two years before the Itaewon tragedy, there are ongoing concerns about "safety insensitivity" (a low awareness of safety risks).
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