NewJeans unveils "bag album" for Japanese debut single "Supernatural" with diverse styling and innovative design collaboration.
May/10/2024 18:25Related Groups & Members
NewJeans will reveal a "bag album." Today (10th), the jacket photo of their Japanese debut single "Supernatural" was released via official SNS. The diverse styling of the members, with a free and unique atmosphere, is attracting attention. Their unique sensibility that cannot be defined by one standardized concept shines. In particular, the bags carried by the members stand out. These colorful bags are the actual albums of "Supernatural," a collaboration with the world-famous pop artist Takashi Murakami. The innovative planning of NewJeans and their agency ADOR, who reject mediocrity, is impressive. The album will be released in three versions: drawstring bag version, cross bag version, and Weverse version, all featuring a flower character born from the combination of NewJeans' bunny-shaped Binky stick (cheering penlight) and Murakami's signature "Murakami Flower." The drawstring bag also features characters sketched by Murakami for each member, adding a lovely charm. The cross bag is composed of five colors, designed to showcase each individual's personality. Both bags exude a trendy and street sensibility, suitable for any fashion style. In addition to the innovative design, the "Supernatural" physical album includes various components such as a photobook, jewel case, booklet, photocards, and postcards. Created with high collectible value in mind, it is also practical for everyday use. The Japanese debut single "Supernatural," to be released on the 21st of next month, will include the title track, "Right Now," and instrumental versions of each song, totaling four tracks. "Right Now" was partially released on the 9th of this month as the CM song for Lotte "ZERO," increasing anticipation for the new release. Prior to their Japanese debut in June, NewJeans will make a comeback in Korea on the 24th of this month.
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