Stray KidsのフィリックスがHERAの新グローバルアンバサダーに就任し、ファッション業界で注目を集めている。
August/8/2025 17:45Related Groups & Members
Stray Kids' Felix has been named one of the most notable stars in the advertising industry in 2025, actively working in the fashion and beauty industry. Recently, the Korean cosmetics brand 'HERA' appointed Felix as a new global ambassador, following BLACKPINK's Jennie, who served as the brand's face for six years. This brand, which has previously focused on female models, has garnered attention for hiring a male model. This unusual appointment had already become a hot topic before the announcement. Felix was spotted at the airport holding HERA products, raising fans' curiosity about whether he had become a model. Previously, he caught attention in a fashion magazine's gravure, showcasing the 'Louis Vuitton' women's collection. In March, he walked the runway at the brand's 2025 Autumn/Winter women's collection show in Paris, exuding an overwhelming presence. The reason for this attention is that he has over 26 million followers on Instagram, showing he is loved by fans worldwide. With his tremendous influence, Felix is active as a model for multiple brands, including HERA, Louis Vuitton, and the Taiwanese tea specialty store 'Gong cha.' He is also recognized for adding depth to the brand's message. While showcasing his musical talents by writing and composing, he actively engages in social contribution activities as the youngest member of UNICEF's high donor 'HONORS CLUB.' This positive influence is evaluated as contributing to the enhancement of brand image. As gender boundaries continue to blur, he is attracting attention as a model embodying trends. His activities, such as wearing Louis Vuitton's women's line and being appointed as a model for female-oriented brands like HERA, symbolize the new changes the advertising industry aims for. Industry insiders say, 'Felix is not just a model but an icon leading the flow of a new era. His activities are bringing fresh changes to the entire advertising industry.'
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On the afternoon of the 30th, the VIP screening of the movie 'Salmok Pond' was held at Lotte Cinema World Tower in Seoul. Attendees included Stray Kids' Changbin, Han, TOMORROW X TOGETHER's Yeonjun, and NCT's Johnny. The film depicts the fear faced by a seven-member filming team as they encounter a mysterious presence in the depths of the pond.
The live documentary film 'Stray Kids: The dominATE Experience' will be released in Japan on May 15, 2026. It showcases Stray Kids' largest world tour, featuring exclusive interviews and behind-the-scenes footage, with innovative viewing options like 4DX and SCREENX. Pre-sale tickets will be available from April 10, 2026.
Hyunjin from Stray Kids recently enjoyed a trip to Japan, sharing photos on Instagram that showcased his fun in Hokkaido, including traditional meals in a yukata and playful snow activities. Fans expressed their joy and appreciation for his visit, commenting on his adorable snowman creations. Stray Kids will hold their 6th official fan meeting in Incheon soon, further connecting with their fans.
GUESS has announced the second phase of its Spring/Summer 2026 global campaign featuring Stray Kids' Hyunjin. This campaign reinterprets the brand's American denim legacy with a bold, modern perspective, reflecting next-gen sensibilities. Hyunjin embodies the brand's values of youth and adventure, bringing new energy to GUESS's visual identity. The campaign launches on April 1 across GUESS stores and online.
Stray Kids express their love for fans with the upcoming digital single 'STAY', releasing visuals that feature stars representing the group and their fans. The song, set to release on the 25th, includes heartfelt lyrics and is a meaningful gift for fans as it coincides with their 8th anniversary. They will also hold their 6th official fan meeting soon after.
On the afternoon of the 22nd, Hyunjin of Stray Kids returned to Korea via Incheon International Airport after completing overseas schedules. Additionally, he has been appointed as the global ambassador for the brand 'GUESS', marking a significant milestone in his career.
On the morning of the 21st, Hyunjin from Stray Kids departed from Incheon International Airport for overseas schedules. He expressed that his most free moments are on stage, feeling like a 'superstar.' Additionally, he has been appointed as the global ambassador for the brand GUESS.
Biore UV launches a global campaign 'SUNLIGHT IS YOUR SPOTLIGHT' featuring Stray Kids and their anthem 'Endless Sun'. The campaign includes pop-up events in Osaka and Seoul, promoting UV protection and encouraging people to shine under the sun. Stray Kids express their positive feelings about being themselves in the sun through their music.
On the afternoon of the 19th, the 'Biore 2026 Global Kickoff Event' was held in Seoul's Songdong District, attended by Natsuki Deguchi and Stray Kids. The group was announced as the face of the new 'Biore UV' campaign launching in Spring 2025. Additionally, the Japanese film 'Kakushigoto' is set to be released in Korea in January 2026.
The Music Awards Japan 2026 will take place on June 13, featuring 78 categories and around 2,000 entries. KenTaro Nakajima and Mei Hata are the ambassadors. Events include a Grand Ceremony broadcast live on NHK and a Premiere Ceremony on TOKYO MX. Voting for entries begins soon, highlighting both artists and creators.
