Yoona opens "So Wonderful Day" pop-up event for fans, featuring self-produced photos and special gifts, with all proceeds donated.

SM Entertainment reported impressive Q2 2025 results with sales of 302.9 billion won and operating profit of 47.6 billion won, marking increases of 19.3% and 92.4% respectively. This growth is attributed to expanded sales of new albums and strong performance in concert planning. The company aims to continue its growth through enhanced artist IP activities and global outreach, celebrating milestones for artists like SUPER JUNIOR and BoA.

On the afternoon of the 7th, Yuri from Girls' Generation and Jung Il attended the opening ceremony of '2025 Hanbok Store' at COEX D Hall in Gangnam, Seoul. They participated in a Hanbok fashion show, celebrating the beauty and style of traditional Korean attire, much to the delight of drama fans who recognized them from their previous collaborations.

The film 'The Devil Has Moved In,' starring YoonA and Ahn Bo-hyun, features a unique storyline where YoonA plays a character who transforms into a devil each dawn. Directed by Lee Sang-gun, known for the hit 'EXIT,' it will be released in Korea on August 13, showcasing original content without a prior source material.

On the afternoon of the 6th, a production report for the film 'The Devil Has Moved In' was held at CGV Yongsan I-Park Mall in Seoul. Attendees included Girls' Generation's YoonA, Ahn Bo-hyun, and director Lee Sang-gun. The comedy follows a NEET named Gil-guk, who takes on a bizarre part-time job monitoring Son-ji (played by YoonA), who wakes up as a devil each dawn.

Girls' Generation gathered to discuss their 20th anniversary project and celebrate Tiffany's birthday. They shared personal updates and expressed their commitment to fans, S♡NE, while planning for their upcoming album release. The members emphasized the importance of their bond with fans and the anticipation surrounding their anniversary celebrations.

Soo-young and Kim Jae-young star in the upcoming drama "Idol Eye," set to air in late 2025. The story follows lawyer Men Sena (Soo-young) as she defends her idol, To Raik (Kim Jae-young), accused of murder. The drama combines elements of mystery and romance, exploring themes of fandom and truth.

As SM Entertainment approaches its 30th anniversary, its artists will surprise fans by appearing on tvN's 'Shucchou Juugoya'. The trailer released on YouTube features unexpected chemistry among artists. The show will air on November 29, showcasing games and talks with 10 artists, promising laughter and entertainment. SM plans various events, including concerts and album releases, to celebrate this milestone.

Taeyeon has made her comeback with the release of her 6th mini-album "Letter To Myself" and its title track's music video. The song blends guitar sounds with emotional pop rock melodies, expressing heartfelt messages to her past self. The album includes six diverse tracks, each conveying themes of self-acceptance and comfort.

During a recent radio show, Hyoyeon from Girls' Generation discussed the challenges of organizing SMTOWN concerts due to the large number of artists in SM Entertainment. She mentioned that preparations for the upcoming concert are starting soon and expressed her excitement about participating. Brian from Fly To The Sky reflected on the history of SMTOWN concerts and the fun experiences they had, while both agreed that the increasing number of members makes gatherings difficult.

Starting November 18, 2024, the K-drama 'Lee Han-shin' will be exclusively available on U-NEXT. The series follows lawyer Lee Han-shin, who is appointed as a parole officer, navigating the complexities of parole decisions with a mix of thrilling and comedic elements, alongside detective Ahn So-yoon. The show promises deepening storylines and powerful performances.