K-beauty brand FoRest by Greenfinger, featuring SEVENTEEN's Seungkwan, debuts in Japan with a popup event in Osaka.
September/12/2024 15:10
SEVENTEEN's Seungkwan is active as a model for the K-beauty skincare brand 'FoRest by Greenfinger', which is making its first entry into Japan. Starting from September 2024, sales will begin in Japan through the official online store @cosme SHOPPING. To commemorate the launch in Japan, a popup corner will be set up at @cosme OSAKA from October 9 to 15 for seven days, where it will be unveiled to Japanese consumers for the first time. The popup corner will feature five types of representative products from the 'Forest Piton Moisture CICA' series, including serum, serum toner, cream, serum pads, and foam cleanser, along with limited special sets like the 'Basic Skincare Set' and 'Seungkwan Pick Set'. 'FoRest by Greenfinger' is a brand of 'Yuhan Kimberly', which has been selected as 'the most respected company in Korea' for 20 consecutive years, and it was born from the national infant brand 'GREEN FINGER', which has achieved the number one market share in infant sun care for four consecutive years, targeting those in their 20s and 30s. The products of 'FoRest by Greenfinger' are gaining attention in the Korean beauty industry for their mild textures. The brand proposes a healthy skincare routine, and since Seungkwan is a model, the term 'Bu-Seungkwan Item' (short for 'Bu-Seungkwan Management Item') was coined. In July 2024, the 'FoRest by Greenfinger' popup store held in Gangnam, Seoul, saw 3,000 visitors from Korea and abroad, confirming the brand's high popularity. ■ Popup Overview 'FoRest by Greenfinger' @cosme OSAKA Popup Corner Schedule: October 9 (Wed) to October 15 (Tue), 2024 Location: 3F, LUCUA 1100, 3-1-3 Umeda, Kita-ku, Osaka City ■ Related Links 'FoRest by Greenfinger' Official Instagram @cosme SHOPPING.
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