Doyoung from NCT is appointed as the new model for Biodance, aligning with the brand's values and promoting their skincare products.
September/17/2025 11:33
NCT's Doyoung has been selected as the new exclusive model for the global beauty brand 'Biodance' in Japan and Korea. Doyoung is steadily growing in various fields such as music, acting, and variety shows. His sincere and earnest attitude aligns with the values pursued by 'Biodance,' which continues to grow as a representative brand expanding Korean beauty to the world, and he is considered the model who can best embody the brand philosophy. Doyoung's appointment as an exclusive model is a connection born from past ties. Previously, he used 'Biodance's' representative product, the 'Bio-Collagen Real Deep Mask,' as part of his skincare routine before filming for NCT's video content, introducing it as a '3-hour pack' and 'mask that provides transparency,' which became a hot topic among fans and is widely known as his favorite skincare item. Moving forward, Doyoung will promote the appeal of various skincare items from 'Biodance,' including the 'Bio-Collagen Real Deep Mask.' Through various campaigns and the release of new visuals, the brand aims to deliver its core value of 'GLOW,' symbolizing the inherent beauty radiated from both inside and outside. The representative product 'Bio-Collagen Real Deep Mask' has surpassed cumulative sales of 150 million sheets (based on production records from April 2021 to August 2025) and demonstrates a solid presence in the hydrogel mask market. Additionally, by strengthening the next-generation representative line, including 'Pore Collagen Peptide Serum' and 'Pore Collagen Peptide Cream,' and expanding into skincare and cleansing products, the brand is broadening consumer choices. In South Korea, distribution channels are expanding centered around Olive Young, and in the Japanese market, rapid growth is being achieved not only through online sales on platforms like Qoo10 and Rakuten but also through handling in variety shops and drugstores nationwide (excluding some stores such as Qoo10, Rakuten, Amazon, Loft, Plaza, Atcosme Store, Matsumoto Kiyoshi, Don Quijote, etc.). In the future, 'Biodance' plans to carry out various branding activities that convey the core value 'GLOW,' symbolizing inherent beauty radiated from both inside and outside, alongside Doyoung, enhancing its product strength. By expanding online and offline touchpoints throughout Asia, including Japan and Korea, and strengthening brand experiences with consumers, the brand is expected to further establish its position as a global beauty brand.
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