Sunghoon of ENHYPEN was selected as a model for the first time since his debut. Makeup brand "hince" announced today (31st) that they have chosen Sunghoon of K-POP group ENHYPEN as their model. hince explained that they selected him as a model because his intuitive and urban image and pure energy align with the brand's values. ENHYPEN, to which Sunghoon belongs, is a leading group of the 4th generation of K-POP popular not only in Korea and Japan but also in the United States, and they released a special album "MEMORABILIA" on May 13th and have been actively promoting it. Sunghoon has been active as a model for various brands with the members, but this is the first time he has been selected as a model alone. He plans to meet fans through various activities such as gravure and videos with hince. hince announced the selection of Sunghoon as a model and released a gravure. He showed off his clear, shining skin and caught the eye. The products used in the gravure are Second Skin Mesh Matte Cushion, True Dimension Radiance Balm, and Second Skin Glow Cushion. The three products promoted by Sunghoon will be sold at a maximum discount of 27% during the sale period at OLIVE YOUNG from May 31st to June 6th. ENHYPEN's Jake & Sunghoon selected as Japan-Korea Friends of the House by jewelry brand "Tiffany & Co." IVE's Won Young & ENHYPEN's Sunghoon released a dance challenge video! The reunion of "Chungkz" is a hot topic.
The 2025 K-WORLD DREAM AWARDS took place in Seoul, gathering thousands of K-POP fans. Stray Kids and IVE won the Best Artist award, while TOMORROW X TOGETHER achieved three awards. Artists expressed gratitude and excitement for their upcoming projects, showcasing the vibrant K-POP community.
Lee Jae-sang, CEO of HYBE, has been selected as a professional member of the Recording Academy, joining BTS and Bang Si-hyuk. The Academy, which oversees the Grammy Awards, recognizes industry professionals. Lee has played a pivotal role in expanding K-POP's global reach and leads HYBE's growth strategy, 'HYBE 2.0.'
MUSIC EXPO LIVE 2025 will take place on November 3 at Tokyo Dome, featuring 10 prominent artists like BE:FIRST, ENHYPEN, and TOMORROW X TOGETHER. The event promises a unique stage experience, with tickets ranging from 20,000 yen for standard seats to 34,000 yen for VIP upgrades. Pre-sale starts in August.
ENHYPEN wrapped up their North America tour 'WALK THE LINE' with 77,000 fans across four cities. The LA concert sold out 22,000 seats, highlighting their popularity. They performed 24 songs, including new English tracks, and expressed gratitude to fans, promising to return with even better music and performances.
ENHYPEN is set to conclude their world tour with 'WALK THE LINE: FINAL' in Seoul from October 24-26. The concerts will be live-streamed, allowing fans who can't attend to participate. Following a successful tour across 18 cities, they continue to demonstrate their global appeal with sold-out shows in the U.S. and Europe.
ENHYPEN's 4th Japanese single 'YOI', released on July 29, has exceeded 500,000 sales, earning a double platinum certification. It also set a new record for first-week sales in Japan, selling 307,000 copies on its release day. The group recently completed a successful stadium tour in Japan, marking a historic achievement for K-POP artists.
HYBE announced record Q2 2025 earnings with sales of 705.6 billion won, a 10.2% increase from last year. The success of world tours and artist activities, including BTS and SEVENTEEN, contributed significantly. Despite a slight decline in album sales, indirect revenue from merchandise and fan clubs surged, indicating strong growth.
BTS's Jimin and Jungkook have received nominations for the 2024 Billboard Music Awards in several categories, including 'Top Global K-Pop Artist' and 'Top Global K-Pop Song.' Jimin's song 'Who' and Jungkook's '3D' are among the nominees, highlighting their ongoing popularity and impact in the music industry.
The 2024 SBS歌謡大典 will take place on December 25 at Incheon Inspire Arena, showcasing a lineup of popular K-POP artists. The second lineup includes SHINee's Key, NCT 127, ATEEZ, aespa, ENHYPEN, NMIXX, LE SSERAFIM, BOYNEXTDOOR, and ILLIT, promising a festive Christmas event. This annual festival highlights the best of K-POP during the holiday season.
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