Sunghoon of ENHYPEN chosen as model for hince makeup brand due to his urban image and pure energy. He will meet fans through various activities.
May/31/2024 17:04
Sunghoon of ENHYPEN was selected as a model for the first time since his debut. Makeup brand "hince" announced today (31st) that they have chosen Sunghoon of K-POP group ENHYPEN as their model. hince explained that they selected him as a model because his intuitive and urban image and pure energy align with the brand's values. ENHYPEN, to which Sunghoon belongs, is a leading group of the 4th generation of K-POP popular not only in Korea and Japan but also in the United States, and they released a special album "MEMORABILIA" on May 13th and have been actively promoting it. Sunghoon has been active as a model for various brands with the members, but this is the first time he has been selected as a model alone. He plans to meet fans through various activities such as gravure and videos with hince. hince announced the selection of Sunghoon as a model and released a gravure. He showed off his clear, shining skin and caught the eye. The products used in the gravure are Second Skin Mesh Matte Cushion, True Dimension Radiance Balm, and Second Skin Glow Cushion. The three products promoted by Sunghoon will be sold at a maximum discount of 27% during the sale period at OLIVE YOUNG from May 31st to June 6th. ENHYPEN's Jake & Sunghoon selected as Japan-Korea Friends of the House by jewelry brand "Tiffany & Co." IVE's Won Young & ENHYPEN's Sunghoon released a dance challenge video! The reunion of "Chungkz" is a hot topic.
Related Articles
ENHYPEN is set to conclude their world tour with 'WALK THE LINE: FINAL' in Seoul from October 24-26. The concerts will be live-streamed, allowing fans who can't attend to participate. Following a successful tour across 18 cities, they continue to demonstrate their global appeal with sold-out shows in the U.S. and Europe.
ENHYPEN's 4th Japanese single 'YOI', released on July 29, has exceeded 500,000 sales, earning a double platinum certification. It also set a new record for first-week sales in Japan, selling 307,000 copies on its release day. The group recently completed a successful stadium tour in Japan, marking a historic achievement for K-POP artists.
HYBE announced record Q2 2025 earnings with sales of 705.6 billion won, a 10.2% increase from last year. The success of world tours and artist activities, including BTS and SEVENTEEN, contributed significantly. Despite a slight decline in album sales, indirect revenue from merchandise and fan clubs surged, indicating strong growth.
Kang Daniel secured first place on the chart with his single "Episode," despite not performing live. The June 28th 'Show! Music Core' featured a vibrant lineup of K-pop artists, including NINA, H1-KEY, ENHYPEN, and fromis_9, showcasing the power of fan engagement in the digital era.
BTS's Jimin and Jungkook have received nominations for the 2024 Billboard Music Awards in several categories, including 'Top Global K-Pop Artist' and 'Top Global K-Pop Song.' Jimin's song 'Who' and Jungkook's '3D' are among the nominees, highlighting their ongoing popularity and impact in the music industry.
The 2024 SBS歌謡大典 will take place on December 25 at Incheon Inspire Arena, showcasing a lineup of popular K-POP artists. The second lineup includes SHINee's Key, NCT 127, ATEEZ, aespa, ENHYPEN, NMIXX, LE SSERAFIM, BOYNEXTDOOR, and ILLIT, promising a festive Christmas event. This annual festival highlights the best of K-POP during the holiday season.
ENHYPEN's repackage album 'ROMANCE: UNTOLD -daydream-' debuted at No. 1 on Oricon with 185,000 sales. They set a record for K-POP repackage sales and charted at No. 7 on Billboard 200. Nominated for two categories at the BBMAs, ENHYPEN's global popularity is evident through their successful world tour and upcoming Coachella performance.
BIGHIT MUSIC has appointed Shin Seong-jung as its new CEO, replacing Shin Yong-jae. Shin Seong-jung has been with the company since 2010, contributing to the rise of BTS and other artists. Her leadership is expected to enhance the label's growth and competitiveness in the global music market.
ENHYPEN's 2nd full album repackage 'ROMANCE: UNTOLD' has successfully re-entered the Billboard Top 10, marking their continued success in the music industry. The album sold 51,000 copies and achieved record-breaking sales for a K-POP repackage. They are also preparing for their 4th anniversary celebrations and upcoming concerts.
The 2024 FNS歌謡祭 has announced its third wave of artists, featuring ILLIT and ENHYPEN on the first night, and Jejung on the second. ILLIT will perform 'Magnetic' while ENHYPEN will debut 'Polaroid Love' at Universal Studios Japan. Previous announcements included popular K-POP groups like aespa and Stray Kids. The festival airs on December 4 and 11.
