Lotte features NewJeans in new ZERO brand ads starting May 9, 2024, showcasing zero sugar and sweeteners in delicious treats.
May/9/2024 04:00
Lotte Co., Ltd. has selected the 5-member group NewJeans, debuting in 2022, as the new advertising model for the "ZERO" brand with zero sugar and zero sweeteners, and will start airing the new TVCM "This is Delicious ZERO Chocolate Version" (15 seconds) and "This is Delicious ZERO Ice Cream Version" (15 seconds) from May 9, 2024 (Thursday) on the ZERO brand site and nationwide from May 13 (Monday). The concept of the new TVCM starting nationwide on May 13 is "This is Delicious ZERO." In the "This is Delicious ZERO Chocolate Version," the members happily gaze at the table full of "ZERO" sweets like a candy party and choose the zero bar type chocolate. Member Hani takes a bite without thinking and is depicted with a smile. On the other hand, in the "This is Delicious ZERO Ice Cream Version," the scene changes to a dance lesson studio, and Minji and Hani appear with a wagon full of "ZERO" ice cream to the members on break. Each member enjoys taking selfies with the ZERO Mini Cup <Vanilla>, and Hae-rin is shown enjoying the ice cream ahead of everyone else. In this TVCM, the 5 members of NewJeans enjoy "ZERO" naturally and happily, conveying the new charm of "ZERO" as a snack that can be eaten naturally without forcing it in an era where more people are concerned about their health during snack time. As the CM song, the song "Right Now" from the double single debut of NewJeans in Japan released on June 21 (Friday) is used. The singing part of this song is being premiered. The up-tempo melody becomes addictive, and the catchy tune of "Right Now" that you won't forget once you hear it is energizing the members enjoying "ZERO." Furthermore, the WEB-CM "This is Delicious ZERO Version" will also be released from May 13 (Monday). Attention is focused on the smiles of the 5 members tasting the "ZERO" brand products. Starting from May 13 (Monday), NewJeans will start a quiz campaign related to "ZERO." The campaign involves solving quizzes based on hints written on panels held by the members. The friendly atmosphere among the members as they play pranks while hiding hints is also a point of interest. And during the PR comment shoot, they appeared in chic beige outfits inspired by the "ZERO" brand color worn at the beginning and end of the CM.
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