SEVENTEEN's Johnhan and Dihit face fan backlash after S brand event fails to meet expectations, with issues over attendance and transparency.
October/24/2024 12:22
Protests are flooding in against the fashion brand S, for which SEVENTEEN's Johnhan and Dihit serve as ambassadors. In September, S company published an announcement inviting 50 randomly selected purchasers to an event attended by Johnhan and Dihit. Seeing this, fans began purchasing S's products, and some of the actual winners reportedly paid over 63 million won (about 680,000 yen). The announcement stated that from those who purchased products between September 3 and 10, 50 would be invited through a lottery. However, contrary to the initial announcement, it was confirmed that foreign fans other than the 50 winners were participating in the event. The planned photo wall event was also not held, and the special film that was supposed to be released was canceled without notice, leading to a flood of protests from fans. A significant point of contention was the participation time of Johnhan and Dihit. Typically, idols serving as ambassadors participate in events for over 30 minutes, but this time the two stayed for less than 10 minutes. Some actual winners sent protest letters to S company, but S only revealed a comment about compensating the victims without announcing specific measures. In response, SEVENTEEN fans expressed anger, stating that the artists' names were used insincerely.
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