BIOHEAL BOH appoints JO1's Ruki Shiroiwa as ambassador for its 3D Lifting line and unveils new visuals, videos, and products.
September/29/2026 12:52Related Groups & Members
The high-function skincare brand BIOHEAL BOH, from Korea's Olive Young, has welcomed JO1's Ruki Shiroiwa as a new ambassador for its 3D Lifting line. In celebration of his appointment as brand ambassador, the visuals and video for the new products "Probioderm(TM) 3D Lifting Cleansing Oil" and "Probioderm(TM) 3D Lifting Cream-in Bubble Serum," which will be released from Sunday, November 1, 2026 (with an advance release on Qoo10 from October 1), have been unveiled. Based on "Ruki Shiroiwa (JO1)'s ON/OFF," "the skincare routine of a busy idol," "morning firmness comes from nighttime care," and "the glow of the next day," the visuals were expressed in Ruki Shiroiwa's unique worldview with the concept of teaching the secret to maintaining firm skin from the morning even amid a busy schedule. While on stage he exudes an overwhelming presence and is called a "prince," Ruki Shiroiwa also has a strictness and professionalism that do not neglect daily training and self-management, such as songwriting, composing, and self-producing. Attention was paid to the daily small efforts and accumulation behind that "completed form." Skincare, too, does not create results in one day, but creates future skin through daily accumulation. By overlapping his attitude of "the brighter a person seems, the more they are making efforts where they cannot be seen" with the brand's value of aiming for ideal skin through daily care, he was appointed not merely as an image model, but as a presence that embodies that "daily accumulation creates confidence and radiance." The "Probioderm(TM) 3D Lifting Line Night 3-Step Skincare" performs a 3-step skincare routine centered on cleansing before going to bed, leading to a pleasant morning with a feeling of firmness. It richly brings out Ruki Shiroiwa's glamour and sophisticated charm, and impressively depicts the world view of the Probioderm(TM) 3D Lifting line, including the new products "Probioderm(TM) 3D Lifting Cleansing Oil" and "Probioderm(TM) 3D Lifting Cream-in Bubble Serum." Focusing on skin concerns that come with age, the Probioderm(TM) 3D Lifting line, which leads to resilient skin overflowing with confidence from within through the brand's original lactic-acid-bacteria-derived ingredient "Probioderm(TM)," now adds a cleansing oil and bubble serum. By using the cleansing oil, bubble serum, and the "Probioderm(TM) 3D Lifting Cream," affectionately known as "Tantan Cream," in a 3-step routine at night, the brand proposes skincare that prepares firm morning skin. ◆ Ruki Shiroiwa Comment: I am Ruki Shiroiwa from JO1. This time, I have been appointed as an ambassador for BIOHEAL BOH's 3D Lifting line! I am very happy to have been given such a wonderful opportunity this time! I would like to deliver BIOHEAL BOH to many people while enjoying myself so that many people can learn about its appeal! From now on, let's continue to shine in our own way together! Thank you! ■ Product Information "BIOHEAL BOH Probioderm(TM) 3D Lifting Cleansing Oil" On sale Sunday, November 1, 2026 (in stores, Amazon, ZOZOTOWN) Advance sale on Qoo10 from Thursday, October 1, 2026 150 mL / ¥2,200 (tax included) "BIOHEAL BOH Probioderm(TM) 3D Lifting Cream-in Bubble Serum" On sale Sunday, November 1, 2026 (in stores, Amazon, ZOZOTOWN) Advance sale on Qoo10 from Thursday, October 1, 2026 110 mL / ¥2,750 (tax included) "BIOHEAL BOH" special site and video here ■ Related site "BIOHEAL BOH" official site ■ Product Information "BIOHEAL BOH Probioderm(TM) 3D Lifting Cleansing Oil" On sale Sunday, November 1, 2026 (in stores, Amazon, ZOZOTOWN) Advance sale on Qoo10 from Thursday, October 1, 2026 150 mL / ¥2,200 (tax included) "BIOHEAL BOH Probioderm(TM) 3D Lifting Cream-in Bubble Serum" On sale Sunday, November 1, 2026 (in stores, Amazon, ZOZOTOWN) Advance sale on Qoo10 from Thursday, October 1, 2026 110 mL / ¥2,750 (tax included) "BIOHEAL BOH" special site and video here ■ Related site "BIOHEAL BOH" official site
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