Mingyu of SEVENTEEN is named Snickers Asia ambassador for the second year, launching the 'ACTIVE LIFESTYLE' campaign across Asia.
January/20/2026 16:51
MARS has appointed Mingyu of SEVENTEEN as the Asia ambassador for 'Snickers' for two consecutive years, launching the 'ACTIVE LIFESTYLE' campaign in the Asian markets including Korea, Taiwan, Hong Kong, the Philippines, Vietnam, Malaysia, Thailand, and Singapore. The new 2026 Asia campaign 'ACTIVE LIFESTYLE' is inspired by the lifestyle of the young generation in Asia who live passionate lives while balancing studies, social life, exercise, and hobbies amidst busy schedules. Through this campaign, 'Snickers' plans to further strengthen its role as a brand that helps people needing energy to satisfy their small hunger anytime, anywhere. This is connected to the core value of the brand's slogan 'You're not you when you're hungry.' The brand stated, 'Last year, through collaboration with Mingyu, we drew meaningful empathy from consumers across Asia and clearly conveyed our brand identity.' They expressed hope to continue the synergy with Mingyu this year, showcasing a stronger message and differentiated experience. As part of the campaign, 'Snickers' will participate as an official sponsor of the live party event 'CxM-DOUBLE UP-LIVE PARTY' featuring SEVENTEEN's unit S.COUPS and Mingyu. The live party will be held from the 23rd to the 25th at Incheon Inspire Arena and on February 13-14 at Busan BEXCO, where the brand will host an event providing new products to all attendees.
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On the afternoon of the 4th, a fashion event for the brand A BATHING APE took place in Gangnam, Seoul, attended by stars including 2NE1's DARA, model Kōki, SEVENTEEN's Dino, and ENHYPEN's Jungwon. Kōki's beauty secrets and a charming story with her father, Kimura Takuya, were highlighted, along with Dino's cover feature in CREA magazine's spring edition.
SEVENTEENのディエイトは、香港公演でルイ・ヴィトンのカスタムメイドウェアを着用しパフォーマンスを行った。彼はラメ入りジャカードスーツにブラックTシャツ、サングラス、チェーン付きベルト、ローファーを合わせた。ルイ・ヴィトンは1854年から革新とスタイルを融合させた製品を提供している。
SEVENTEEN has released their digital single 'Tiny Light', which serves as the ending theme for BEASTARS FINAL SEASON Part 2 on Netflix. A special interview featuring the original creator and the artist was also released, discussing the song's meaning and character connections. 'Tiny Light' features dynamic energy and heartfelt lyrics, showcasing SEVENTEEN's commitment to their fans, CARAT.
Dino of SEVENTEEN appears on the cover of CREA magazine, radiating a different aura from his stage presence. The photoshoot highlights his beauty and charisma, with a focus on his calm yet strong gaze. In an interview, he shares insights on his artistry and the importance of maintaining an open mindset. SEVENTEEN will release their new song 'Tiny Light' on the same day, which will be featured in the upcoming anime 'BEASTARS FINAL SEASON.' They are also set to embark on their Asia tour soon, culminating in an encore concert in Incheon.
On the morning of the 27th, SEVENTEEN departed for Hong Kong via Incheon International Airport for their 'SEVENTEEN WORLD TOUR [NEW_] IN HONG KONG'. They also announced the release of their digital single 'Tiny Light' on February 27 and are planning events in Singapore to coincide with their world tour.
March's satellite theater lineup includes Chison's fan meeting, SEVENTEEN's Jun in a Chinese variety show, and the premiere of dramas like 'Family Plan' starring Bae Doona. Highlights include behind-the-scenes stories, family discussions, and engaging challenges in various shows.
SEVENTEEN's DK and Seungkwan will take the stage at the 18th Seoul Jazz Festival 2026, marking their debut at this major event. They will also hold a concert in Incheon prior to the festival, promoting their mini-album 'Serenade.' Their title track 'Blue' has topped charts in Korea and internationally, showcasing their vocal talent.
On the morning of the 24th, S.Coups from SEVENTEEN departed from Incheon International Airport to Italy for Milan Fashion Week. Additionally, SEVENTEEN is set to host events in Singapore to coincide with their world tour and will release a digital single titled 'Tiny Light' on February 27.
![SEVENTEEN's DK and Seungkwan will hold concerts in 5 cities, starting with 'DxS [Serenade] ON STAGE' in Incheon this April.](https://cdn.livedoor.jp/kstyle/kstyle/3aae5d1d4516303a5aa2cacda03e99ac_WI.jpg)
SEVENTEEN members DK and Seungkwan will embark on a concert tour across 5 cities, starting with 'DxS [Serenade] ON STAGE' in Incheon from April 17-19. The tour will showcase their harmonious music from their 1st mini-album 'Serenade,' which achieved significant success in charts and sales.
SEVENTEEN is set to enhance their event in Singapore from March 2-8, 2024, with 'SEVENTEEN EXPERIENCE' featuring themed parties, special light displays at Marina Bay Sands, and exclusive menus. The event leads up to their 'SEVENTEEN WORLD TOUR [NEW_] IN ASIA' performances, showcasing their dynamic energy and new single 'Tiny Light.'
