Mingyu of SEVENTEEN is named Snickers Asia ambassador for the second year, launching the 'ACTIVE LIFESTYLE' campaign across Asia.
January/20/2026 16:51
MARS has appointed Mingyu of SEVENTEEN as the Asia ambassador for 'Snickers' for two consecutive years, launching the 'ACTIVE LIFESTYLE' campaign in the Asian markets including Korea, Taiwan, Hong Kong, the Philippines, Vietnam, Malaysia, Thailand, and Singapore. The new 2026 Asia campaign 'ACTIVE LIFESTYLE' is inspired by the lifestyle of the young generation in Asia who live passionate lives while balancing studies, social life, exercise, and hobbies amidst busy schedules. Through this campaign, 'Snickers' plans to further strengthen its role as a brand that helps people needing energy to satisfy their small hunger anytime, anywhere. This is connected to the core value of the brand's slogan 'You're not you when you're hungry.' The brand stated, 'Last year, through collaboration with Mingyu, we drew meaningful empathy from consumers across Asia and clearly conveyed our brand identity.' They expressed hope to continue the synergy with Mingyu this year, showcasing a stronger message and differentiated experience. As part of the campaign, 'Snickers' will participate as an official sponsor of the live party event 'CxM-DOUBLE UP-LIVE PARTY' featuring SEVENTEEN's unit S.COUPS and Mingyu. The live party will be held from the 23rd to the 25th at Incheon Inspire Arena and on February 13-14 at Busan BEXCO, where the brand will host an event providing new products to all attendees.
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