MONSTA X's Shownu appeared at New York Fashion Week as an ambassador for Concept Korea, showcasing K-fashion.
February/16/2024 18:38
Shownu of MONSTA X appeared on the runway of New York Fashion Week and attracted the attention of fans worldwide. The Ministry of Culture, Sports and Tourism and the Korea Content Promotion Institute (hereinafter referred to as the Content Promotion Institute) held a joint fashion show for three Korean designers at New York Fashion Week on the 13th (local time). "Concept Korea" has been an official program of New York Fashion Week for 14 years since 2010, and is held in New York every season to support the overseas market expansion of promising Korean fashion designer brands. This season, three brands, "MMAM" by designer Park Hyun, "CHARM'S" by Kang Yohan, and "KIMMY.J" by Kim Hijin & Lee Haun, participated and presented the 2024 F/W collection to apparel industry professionals from around the world. Shownu, the official ambassador of "Concept Korea 2024 F/W," appeared at the fashion show and received a great response with his beautiful muscles and tall stature. Shownu, who has a solid fandom in Korea and abroad, proved his influence as a global star and perfectly showcased the collections of the designers representing K-fashion on the runway. Shownu also appeared in the global campaign video for Concept Korea created in Times Square, the heart of New York, during New York Fashion Week, attracting attention from people around the world. Through such global promotion of Concept Korea, Shownu, who has been active as an ambassador, said, "Through Concept Korea, I was able to experience a new field that I had never challenged before, and it was very enjoyable. It was a very meaningful time for me to participate as an ambassador representing Korean fashion." [PHOTO] MONSTA X Shownu, departing for the United States to participate in Fashion Week (with video) MONSTA X Shownu walks the runway at New York Fashion Week "Doing my best to make the most of my personality"
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