JISOO showcases modern preppy style in Tommy Hilfiger's Spring 2026 campaign, blending classic American cool with effortless elegance.
March/6/2026 13:34
In the joint company PVH Japan Singer, actress JISOO showcases a confident modern preppy style by adding a global perspective and natural charm to the classic American cool that symbolizes the brand. Tommy Hilfiger, an American global lifestyle brand, announced that it has appointed JISOO, a global brand ambassador, musician, and style icon, for the Tommy Hilfiger 2026 Spring campaign. JISOO, who symbolizes a generation, brings effortless style, quiet confidence, and modern star quality to this campaign. "It’s very exciting to work with Tommy every season and see how he expresses 'now' with modern style," JISOO says. "In this chapter, I really liked how classic silhouettes are reinterpreted with light and easy-to-layer materials. It feels positive, natural, and effortlessly elegant, which is very fresh." JISOO wears modern reinterpreted classic items that express a sense of beauty combining relaxation and sophistication. The styling includes a navy and white striped cardigan paired with this season's signature barrel jeans, a camel-colored waistcoat suit made of practical linen material, and an oversized trench coat that works well for the changing seasons, paired with a prominent cable-knit cardigan. Under her F.A.M.E.S. philosophy (Fashion, Art, Music, Entertainment, Sport), Tommy Hilfiger has built a career while establishing instinctive connections with talents that symbolize the times. This spirit is also alive in the latest campaign featuring JISOO, which depicts her, a pop culture icon, in a bright and open refined space enveloped in the calmness and warmth of spring.
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