TWICE's Jihyo promotes milktouch's new mascaras, launching on September 15, featuring innovative formulas for long-lasting, beautiful lashes.
August/23/2025 15:08
TWICE's Jihyo will serve as the muse for the Korean cosmetics brand 'milktouch', with new products 'Iconic Long Mascara' and 'Iconic Film Mascara' being released nationwide on September 15 (Monday). The 'Iconic Long Mascara' features two types of fibers and a 'Clear Long Formula' that prevents clumping, giving the impression of naturally fuller lashes with a fluffy long effect (visual impression due to makeup). It sensitively captures the makeup changes of K-POP idols and creates an 'eye width expansion' effect that enhances the eye frame itself. In addition to the traditional 'beautifully long, glossy lashes without clumps', it adds contours with black fibers. It blends naturally into daily makeup without being overly dramatic, yet attracts attention to the eyes. The 'Iconic Film Mascara' was developed over more than two years in Korea and Japan. Its feature overturns the common notion that 'film mascara = natural', achieving long-lasting hold and easy removal with a new concept gel film polymer (hydrogenated styrene/isoprene copolymer). This innovative mascara allows for K-POP idol makeup trends to be expressed with the popular film-type mascara in Japan. It is easy to wash off with lukewarm water and facial cleanser, eliminating the need for a remover. The combination of gel and powder fibers is focused on achieving supple, glossy lashes, pursuing a finish that does not fall short of traditional long mascaras. The durability of curls and finish that is often given up with film types is maintained with gel coating until night. ■Product Information 'milktouch' New Product Pre-release Date: August 30, 2025 (Saturday) / Loft, Plaza, @cosme WEB Pre-release Date: August 31, 2025 (Sunday) / Qoo10 Official Release Date: September 15, 2025 (Monday) Available at various shops nationwide such as Hands, Shop In, Ainz, etc. Other web stores will also release sequentially. *Some stores may not carry these products. <Iconic Long Mascara> Price: 1,628 yen (tax included) Color: 1 color available - Black Capacity: 8g <Iconic Film Mascara> Price: 1,628 yen (tax included) Color: 1 color available - Black Capacity: 8g ■Related Site 'milktouch' Japan Official Site
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