Ricky of ZEROBASEONE becomes a model for KATO-KATO, showcasing his popularity in China with various brand endorsements and media appearances.
October/15/2024 18:34
Ricky of ZEROBASEONE has been consecutively chosen as a model for Chinese cosmetics brands, proving his immense popularity locally. The Chinese base makeup brand "KATO-KATO" announced today (14th) that they have selected Ricky as their advertising model. A brand representative explained the background of the model selection, stating, "Ricky, who has showcased a shining performance on stage and has grown, possesses bright and energetic energy. His challenge towards his dreams aligns well with the brand's direction." He has been consecutively chosen as a model for cosmetics brands that measure popularity, making his hot popularity felt within China. Following skincare brands, Ricky has taken the advertising world by storm with makeup brands, proving his high topicality with appearances on the popular Chinese variety show "KEEP RUNNING" and being featured on the cover of the Chinese magazine "Madame Figaro Hommes." Ricky's group, ZEROBASEONE, is currently holding their first world tour "2024 ZEROBASEONE THE FIRST TOUR [TIMELESS WORLD]" amidst a great response from fans worldwide. They started in Seoul and will perform in Singapore, Bangkok, Manila, and have a Jakarta performance on the 26th. Not only the tour, but ZEROBASEONE has also been actively participating in singing OSTs for popular dramas, being chosen as cover models for fashion magazines, and contributing to the theme song for the Japanese TV anime "Pokémon."
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