IVE teases "HEYA" music video, showcasing upgraded visuals and performances, increasing anticipation for album release.
April/25/2024 15:13Related Groups & Members
IVE has released a teaser video for their music video, building excitement for their comeback. Their agency, STARSHIP Entertainment, released a teaser video for the title track "HEYA" from IVE's 2nd EP "IVE SWITCH" on the 24th through their official channel. The 17-second teaser video starts with a hanging scroll opening. The members walk behind a tiger with their faces covered by hats, increasing anticipation for the unfolding story. They stylishly wear costumes with an Eastern mood, adding accents with Norige (women's ornaments) that catch the eye. The illustrated members boast classical beauty, exuding a dreamy atmosphere. The scene of a tiger surrounding the sun creates a fantasy-like atmosphere, stimulating curiosity. The repeated lyrics "HEYA HEYA HEYA" along with the melody of "HEYA" leave a strong impression with the addictive voices of the members, exciting fans. Through the teaser video, IVE showcases upgraded visuals and performances, heightening interest in the music video and album. IVE has received a warm response by releasing various contents from their 2nd EP "IVE SWITCH." The album includes double title tracks "HEYA" and "Accendio," as well as "Blue Heart," "Ice Queen," "WOW," and "RESET," allowing listeners to experience the deepened sensibility of IVE. The title track "HEYA" overwhelms with its addictive melody, powerful chorus, and rap. Through the music filled with various charms and lyrics that people of all ages can sing along to, one can feel the wide musical spectrum of IVE. IVE's new album "IVE SWITCH" will be released on the 29th at 6 p.m. through music streaming sites.
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