McDonald's Japan promotes 'Blue Mac Day' on Oct 20, supporting sick children with a new TV ad featuring boy band RIIZE.
October/2/2024 04:00
McDonald's Japan Co., Ltd. will broadcast a new TV commercial titled 'Blue Donation Box' (30 seconds) featuring the popular boy group RIIZE, which made its Japanese debut in September this year, from October 6 (Sunday) to promote the charity event 'Blue Mac Day' to be held on October 20 (Sunday) at McDonald's stores nationwide, aimed at supporting children facing illness and their families through the Ronald McDonald House. On 'Blue Mac Day' (Mac Happy Day), for each Happy Meal purchased at McDonald's nationwide, 50 yen will be donated by McDonald's to the Ronald McDonald House Charities Japan (hereinafter referred to as DMHC), which operates the Ronald McDonald House. In preparation for October 20 (Sunday), McDonald's stores will be decorated in blue, the theme color supporting DMHC, with blue balloons and POP displays, and will provide limited edition blue takeout bags. Additionally, leading up to 'Blue Mac Day', the new TV commercial will air starting October 6 (Sunday). The commercial begins with a scene of a girl visiting a McDonald's store decorated in blue. Following the music she hears, she peeks into a donation box and finds RIIZE performing live. Noticing the RIIZE members waving at her, she smiles back. After making her donation, she turns around to find the RIIZE members enjoying a meal together! The heartwarming interaction between RIIZE and the girl is a highlight. McDonald's aims to elevate 'Blue Mac Day' more than ever before, delivering greater support to children facing illness and their families. The most important aspect of McDonald's social contribution is ensuring that all children who will shape the future can smile. As part of this, they support the smiles of children facing illness. McDonald's will continue to contribute to society through such activities while providing products that allow for richer meal times. ◆ New CM 'Blue Donation Box' (15 seconds) ◆ New CM 'Blue Donation Box' (30 seconds) ◆ RIIZE Interview - Please share your thoughts after filming the CM. Shotaro: Thank you for your hard work on the shoot. I'm really happy to be part of the CM for 'Blue Mac Day', which is the most exciting charity event for McDonald's. There was a scene where we all sat around a table in a McDonald's store, and we were able to film in our natural state, which was really fun. The scene where we performed live inside the donation box was particularly memorable. Wonbin: I filmed with a cute girl today. She was very cute and happy, and it was a lot of fun. Eunsok: I approached the shoot hoping many people would participate in the campaign. - What impression did you have about 'Blue Mac Day'? Anton: I hope it helps the children. A portion of the proceeds from our live performance on October 17 will be donated to this charity. I'm happy to be able to help someone. Songchan: I also learned about 'Blue Mac Day' for the first time, and I'm glad that RIIZE can help people by participating in this activity. - Have you been surprised or moved by anything during your activities in Japan since your debut in September? Sohee: During our nationwide tour in Japan, I enjoyed eating ramen and delicious food, and I was able to sightsee at wonderful places. I also went to a hot spring. It was a lot of fun to have various experiences. Shotaro: I was able to shop in Osaka and appeared on shows I wanted to be on, which became great memories. Songchan: It was also a good experience to enjoy local specialties and cuisine while doing quizzes about the cities we visited during the tour. Anton: I was happy to meet many BRIIZE (RIIZE's fans) during my one-month stay in Japan. - Please give a message to everyone watching the CM. Shotaro: Everyone, 'Blue Mac Day' is coming again this year. 'Blue Mac Day' is the day when charity for the Ronald McDonald House is most active to support children facing illness and their families. On 'Blue Mac Day', for each Happy Meal purchased at McDonald's, 50 yen will be donated to the Ronald McDonald House. I hope that through the CM and the festival, many people will learn about the Ronald McDonald House and the circle of support will expand. Let's make 'Blue Mac Day' exciting together with us, RIIZE! ◆ Interview video ◆ CM filming making video ■ CM Overview 'Blue Donation Box' (30 seconds) TV CM broadcast start date: October 6, 2024 (Sunday) Cast: RIIZE Broadcast area: Nationwide ■ Related Links 'Blue Mac Day' website.
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