Yunho reveals his focus on rebranding through personal experiences and interests, emphasizing a shift from idol life to everyday life.
September/2/2025 18:16
Yunho of Tohoshinki revealed the reason he is focusing on the word 'rebranding.' On the 2nd, at the production presentation of the new variety show 'My Way - Immersion Club' held at TV Chosun's Kasang studio in Seoul's Geumcheon district, Tak Jae-hoon, Choi Jung-an, Yunho, Super Junior's Leeteuk, YouTuber Mimiminu (Kim Min-woo), and producer Kim Hana participated. When asked what he is currently passionate about, Yunho revealed, 'I have always been immersed in the stage. I have been interested in lighting and production as well. As long as SM Entertainment's influence reaches, I have worried about many things.' He continued, 'However, now I am trying to watch a lot of ordinary people's Vlogs and lives. For me, ordinary people are the celebrities. There are things that are easy for others that I couldn't do. That aspect resonates with me.' He confessed, 'That kind of thing is my 'rebranding.' I think I have shown everything I can as an idol for 20 years, so I am continuing to strive to touch on new things.' Leeteuk opened up, saying, 'After finishing a TV Chosun program 8-9 years ago, I thought I would never return, but I am appearing again.' He humorously added, 'The broadcasting industry is also in recession. If a new program launches, we must jump on it immediately. Only then can we continue the show.' He also mentioned, 'I have recently been into cleaning, laundry, and health. I am interested in cleaning tools and scents during laundry.' He added, 'I have a dog, so I care about its health as well. I am interested in beauty and spas. Personally, I like golf, but I am also interested in weight training and 'slow aging' (the idea of delaying aging through healthy lifestyle habits). I am worried about 'how to continue working for a long time.' The show is a reality program that observes the daily lives of people who are immersed in a certain subject. The cast includes 'variety genius' Tak Jae-hoon, 'the original national first love' Choi Jung-an, 'legendary idol' Yunho, 'the origin of K-POP' Leeteuk, and YouTuber Mimiminu, who boasts 1.86 million subscribers, leading the 'Immersion Club.' The show will start airing in South Korea on September 3 at 10 PM.
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