Yunho reveals his focus on rebranding through personal experiences and interests, emphasizing a shift from idol life to everyday life.
September/2/2025 18:16
Yunho of Tohoshinki revealed the reason he is focusing on the word 'rebranding.' On the 2nd, at the production presentation of the new variety show 'My Way - Immersion Club' held at TV Chosun's Kasang studio in Seoul's Geumcheon district, Tak Jae-hoon, Choi Jung-an, Yunho, Super Junior's Leeteuk, YouTuber Mimiminu (Kim Min-woo), and producer Kim Hana participated. When asked what he is currently passionate about, Yunho revealed, 'I have always been immersed in the stage. I have been interested in lighting and production as well. As long as SM Entertainment's influence reaches, I have worried about many things.' He continued, 'However, now I am trying to watch a lot of ordinary people's Vlogs and lives. For me, ordinary people are the celebrities. There are things that are easy for others that I couldn't do. That aspect resonates with me.' He confessed, 'That kind of thing is my 'rebranding.' I think I have shown everything I can as an idol for 20 years, so I am continuing to strive to touch on new things.' Leeteuk opened up, saying, 'After finishing a TV Chosun program 8-9 years ago, I thought I would never return, but I am appearing again.' He humorously added, 'The broadcasting industry is also in recession. If a new program launches, we must jump on it immediately. Only then can we continue the show.' He also mentioned, 'I have recently been into cleaning, laundry, and health. I am interested in cleaning tools and scents during laundry.' He added, 'I have a dog, so I care about its health as well. I am interested in beauty and spas. Personally, I like golf, but I am also interested in weight training and 'slow aging' (the idea of delaying aging through healthy lifestyle habits). I am worried about 'how to continue working for a long time.' The show is a reality program that observes the daily lives of people who are immersed in a certain subject. The cast includes 'variety genius' Tak Jae-hoon, 'the original national first love' Choi Jung-an, 'legendary idol' Yunho, 'the origin of K-POP' Leeteuk, and YouTuber Mimiminu, who boasts 1.86 million subscribers, leading the 'Immersion Club.' The show will start airing in South Korea on September 3 at 10 PM.
Related Articles
On the afternoon of the 30th, TVXQ's Changmin departed for Japan via Gimpo International Airport for a scheduled event. Additionally, it has been announced that his first nationwide tour's Tokyo performance will be exclusively broadcast and streamed on WOWOW. After completing his overseas schedule, Changmin will return home.
「週刊ナイナイミュージック」がSMTOWN LIVE 2025 in TOKYOの裏側を特集。ナインティナインがSMアーティストと交流し、輪投げ企画で盛り上がる様子が放送された。aespaや東方神起などが登場し、楽しいエピソードが展開された。
Changmin's inaugural national concert tour will be exclusively broadcast on WOWOW in November, showcasing his Tokyo performance from September 5. This tour marks a significant milestone for him and TVXQ, celebrating their 20th anniversary. Fans are eagerly anticipating this event, with tickets selling out quickly. The broadcast will include exclusive footage and comments from Changmin, making it a must-see for fans.
Tohoshinki has announced a collaboration with the popular jazz manga "BLUE GIANT" as part of their 20th anniversary celebrations. Their live DVD & Blu-ray from the tour, which attracted around 350,000 fans across 22 performances, includes special features and merchandise related to the collaboration, generating significant excitement.
The SMTOWN LIVE 2025 in Tokyo, held on August 9-10, attracted 95,000 fans with performances from 16 artists, celebrating SM Entertainment's 30th anniversary. The event featured rare collaborations and covers, showcasing K-POP's history and the evolution of its artists, including a surprise announcement for a future concert in Fukuoka.
On the afternoon of the 8th, TVXQ headed to Japan through Gimpo International Airport for the SMTOWN LIVE 2025 concert at Tokyo Dome, scheduled for the 9th and 10th. The event will feature live viewing and broadcasts. Yunho of TVXQ also mentioned their hit song 'Thank U', stating that 'the perfect timing will surely come for everyone.'
SM Entertainment reported impressive Q2 2025 results with sales of 302.9 billion won and operating profit of 47.6 billion won, marking increases of 19.3% and 92.4% respectively. This growth is attributed to expanded sales of new albums and strong performance in concert planning. The company aims to continue its growth through enhanced artist IP activities and global outreach, celebrating milestones for artists like SUPER JUNIOR and BoA.
The 2024 FNS歌謡祭 has announced its third wave of artists, featuring ILLIT and ENHYPEN on the first night, and Jejung on the second. ILLIT will perform 'Magnetic' while ENHYPEN will debut 'Polaroid Love' at Universal Studios Japan. Previous announcements included popular K-POP groups like aespa and Stray Kids. The festival airs on December 4 and 11.
As SM Entertainment approaches its 30th anniversary, its artists will surprise fans by appearing on tvN's 'Shucchou Juugoya'. The trailer released on YouTube features unexpected chemistry among artists. The show will air on November 29, showcasing games and talks with 10 artists, promising laughter and entertainment. SM plans various events, including concerts and album releases, to celebrate this milestone.
The second wave of artists for the 2024 FNS歌謡祭 has been announced, featuring NCT DREAM, Stray Kids, and others. A special collaboration between TREASURE's unit T5 and Koda Kumi is also set to perform. The festival will air on December 4 and December 11, with high expectations for unique performances.
