Seongsu, a vibrant area in Seoul, is popular for shopping, cafes, and K-POP. It's a hub for fashion and beauty brands, attracting many visitors.
November/26/2024 18:19
When talking about the cutting edge of trends in Seoul, Seongsu comes to mind. It is a popular spot for the Korean MZ generation, home to various brand shops, cafes, and major entertainment agencies. Both locals and tourists frequently visit, making it a bustling area any day of the week. The hottest area is around Exit 4 of Seongsu Station on Subway Line 2. The charm lies in the landscape filled with red brick warehouses, factories, and quaint shops. Recently, famous fashion and cosmetic brands have been opening stores, making it renowned as a mecca for flagship and pop-up stores. The travel app "TRIPLE Korea" introduces must-visit spots for fashion, cosmetics, pop-ups, and K-POP, showcasing the allure of Seongsu, often referred to as Seoul's Brooklyn. Shopping in Seongsu typically involves strolling through street-level shops, offering a unique atmosphere distinct from shopping malls or fashion buildings. Be sure to check out the industrial remnants in the exterior and displays. Matin Kim's flagship store features colorful designs and a variety of clothing and accessories. MUSINSA, a large select shop that opened in September 2024, has transformed the iconic red brick building into a stylish space showcasing popular Korean brands. SATUR HOUSE offers vintage-style clothing, while STAND OIL focuses on eco-friendly fashion with a range of bags. SAMO ONDOH presents contemporary bags with creative designs. The area is also filled with cosmetic brand stores, where visitors can try the latest hot items and enjoy eye-catching designs. TAMBURINS, known for its unique packaging and scents, has a flagship store here, along with Dasique, which features a pink-themed aesthetic and a café on the second floor. AMORE houses over 1,600 items from various beauty brands, offering customization and beauty classes. Seongsu is not just about fashion and cosmetics; it also attracts visitors for home goods and stationery. The three-story LCDC Seoul combines shopping and dining experiences. POINT OF VIEW SEOUL is a stationery select shop with artistic displays. Seongsu is famous for its pop-up stores, showcasing various brands and limited items. The area is also home to entertainment agencies like SM and CUBE, where fans can visit merchandise shops. Popular photo spots include the luxurious Dior store and Seoul Forest, perfect for capturing memories. (Provided by TRIPLE Korea)
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