aespa appointed as Incheon Airport ambassadors, promoting K-POP and Korean culture worldwide through digital collaboration.
May/7/2024 16:25
aespa has been appointed as an honorary public relations ambassador for Incheon International Airport Corporation. Incheon International Airport Corporation reported on the 7th that they signed a branding agreement with SM Entertainment and Incheon Airport for digital transformation. On this day, at the Incheon International Airport Corporation building, the "SME X Incheon International Airport Branding Marketing Agreement Signing Ceremony" was held, attended by SM's representative Chang Chul Hyuk, aespa's KARINA and NINGNING, and Incheon International Airport Corporation President Lee Hae Jae. Through this agreement, the two companies plan to inform tourists from various countries interested in K-POP by combining services such as the Smart Pass based on the facial recognition system introduced last July, content production by SM artists utilizing the airport's cutting-edge digital technology, and offline PR booth operation. aespa, as an honorary public relations ambassador, will engage in various activities to promote Incheon Airport to the world. SM's representative Chang Chul Hyuk stated, "Today's collaboration is more than just simple PR activities. We are participating in the work of connecting the world together, and Incheon International Airport is the starting point for aespa to head to the world. Through cooperation, we plan to significantly contribute to promoting Korean culture and industry to the world." aespa also expressed their thoughts, saying, "We are delighted to be appointed as honorary public relations ambassadors for Incheon International Airport, which we often use for overseas schedules. Being recognized as honorary public relations ambassadors for an internationally renowned airport worldwide, we will work hard to further promote Incheon Airport and create positive synergy." Incheon International Airport Corporation President Lee Hae Jae commented, "We are pleased to appoint the globally renowned K-POP star aespa as an honorary public relations ambassador, and we look forward to further enhancing the brand value of Incheon Airport."
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