
BTS (Bangtan Sonyeondan) has returned wrapped in a heavy noir worldview. Today (the 2nd), BTS released the music video for the track '2.0' from their 5th full album 'ARIRANG' through HYBE LABELS' YouTube channel. This MV is a work that pays homage to famous scenes from Park Chan-wook's film 'Oldboy', featuring the members' humorous performances, special makeup, and impressive direction that harmonizes with the song's message. When the old elevator doors open, BTS appears in suits. The members, who step into a hallway filled with rough-looking people, exude the presence of protagonists from a noir film in their stylish suits and sunglasses. However, the unique props, such as a traditional Korean 'son' hand, a Tai Chi fan, a short bamboo flute, and a newspaper held upside down, create a humorous contrast with their outfits. The members move forward to the music, reminiscent of the action scenes shot in one take in the narrow hallway of 'Oldboy'. The flashing lights in rhythm and the comical movements of the surrounding characters overlap with BTS's performance, creating a unique sense of fun. The core of this music video lies in the process of '2.0 LOADING' that unfolds inside the elevator. The members hurriedly change clothes in the enclosed space, transforming into the BTS everyone knows with the words 'We finally arrived'. They then perform in various locations of an abandoned building, expressing their current state as they have entered a new phase called 'BTS 2.0'. The structure, starting in an old elevator and ending in a glamorous penthouse, is also impressive. The rough atmosphere at the beginning evokes the steady journey BTS has taken from zero. The scenes that unfold after the change of costumes and space remind one of their growth into icons of the era through hard work. Thus, the MV for '2.0' symbolically depicts BTS's strengthened identity and the beginning of a new era. The performances in the video are also a highlight. The dance for '2.0' features heavy movements, precise control of tempo, and clear development. By breaking away from performance patterns that symbolize the group's past, they present a new atmosphere, indicating their advancement to a new stage. BTS showed special affection for the MV of '2.0'. They reflected, 'I think it became a video that shows our evolved performance. Since it is a work that pays homage to a film, the shooting was very enjoyable. Especially, the makeup and costumes to express 'Old BTS' at the beginning left a strong impression. We couldn't stop laughing at each other's appearances during the shoot.' '2.0' is a hip-hop and trap genre song characterized by irregular rhythms. It sings about the current BTS, which has entered a new phase after change and growth. Lyrics like 'Yes, saying 'like a bulletproof' is easy, but / We are like a vaulting horse. Who can jump over it every day?' reflect their confidence and the efforts they have accumulated.
BTS has released a teaser for the music video of '2.0' from their 5th album 'ARIRANG', paying homage to the film 'Oldboy'. The teaser highlights the contrast between eerie characters and BTS members in suits, hinting at themes of change and confidence. The song has charted on Billboard's HOT 100, reflecting their success with the album.
BTS's self-produced variety show 'Run BTS! 2.0' returns after 3 years, showcasing the members' chemistry and new challenges. The show has been a fan favorite since 2015, with millions of views. BTS also continues to dominate music charts and will hold stadium concerts in South America starting in October.
BTS has made history again by debuting at No. 1 on Billboard's HOT 100 with their song 'SWIM', from their 5th album 'ARIRANG'. This marks their 7th No. 1 hit and a rare achievement, as only 7% of songs debut at the top. They also topped the Billboard 200, a feat not seen since 2020. BTS expresses gratitude to their fans for their support.
BTS's latest album 'ARIRANG' debuted at No. 1 on the Billboard 200, achieving record sales and streaming figures. The album sold 641,000 units in its first week, with 532,000 from pure album sales. It also topped charts in Japan, the UK, France, Australia, and Germany, marking BTS's seventh No. 1 on Billboard 200. The title track 'SWIM' emphasizes resilience in life's challenges, reflecting BTS's identity and universal emotions.
In a recent video, BTS members shared their honest reactions to their new title track "SWIM" from the album "ARIRANG." While some expressed concerns about the song's tempo and direction, others provided positive feedback. The group reflected on past experiences with fan reactions, emphasizing their growth and maturity in music. The album has already achieved significant sales and chart success.
BTS has announced a stadium tour in South America, set to begin in October. They will perform 11 shows across 5 cities, including Bogotá, Lima, Santiago, Buenos Aires, and São Paulo. This marks their first visit to Colombia, Peru, and Argentina as a full group. Local media highlights the cultural impact of BTS and predicts economic benefits from the concerts.
In the Netflix documentary 'BTS: THE RETURN', BTS members discuss their desire for more Korean lyrics in their new album 'ARIRANG'. SUGA and J-HOPE emphasize the importance of authenticity, while BIGHIT's Kim Hyun-jung advocates for English lyrics for global appeal. RM expresses concerns about time constraints for English pronunciation. The album, released on the 20th, reflects the members' identities and emotions, with the title track 'SWIM' featuring entirely English lyrics.
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