Miu Miu launches its 2026 holiday campaign, featuring TWICE’s Momo in her first brand campaign appearance and a whimsical townhouse setting.
October/27/2026 16:23
MIU MIU (Miu Miu) has announced its 2026 holiday advertising campaign. This time, brand ambassador TWICE’s Momo is appearing in a Miu Miu advertising campaign for the first time. The campaign, shot by Tina Barney, is set in a magnificent townhouse decorated with holiday-season ornaments. Ambassadors Momo, Crystal Fish, Gigi Hadid, Louisa Jacobson, Xiao Wen Ju, Georgia Martin, and Naila Singleton depict a fairy-tale-like world where reality and imagination intersect. Everyday outfits and the dazzling sparkle of the holiday season. Relaxedness and formality. A Miu Miu-only wardrobe unfolds, where opposing elements freely cross paths. The campaign also features stuffed toys such as rabbits and geese, which Miu Miu created for this shoot. Held by the cast like important guests, they add humor and playfulness to the fantastical world.
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