DPR IAN directs IU's "Shopper" MV, featuring a fantasy movie-like atmosphere and unique visuals.
February/21/2024 17:50
DPR IAN, a singer and visual director, directed the music video for IU's 6th mini-album "The Winning" double title track "Shopper." He also appeared in it, drawing attention. In the music video for "Shopper," released on the 20th, IU, who transformed into a blonde, appears against the backdrop of a special shop that emits light on a dark night road, tickling curiosity. In an atmosphere that seems to have jumped out of a fantasy movie, IU's mysterious beauty unique to her stands out. DPR IAN has shown overwhelming presence through a variety of collaborations with hip-hop artists. In particular, he has been focusing on activities within the DPR CREW to concentrate on the unique style and creative world view of DPR, and he has taken on directing for the first time in about 7 years to expand his activities in the visual field. DPR IAN, who was in charge of directing, introduced the production, saying, "When I first heard this song, it made me feel hopeful when I was feeling down. From the song title 'Shopper,' I imagined a super or shop image, and I reflected IU's opinion, which was rich in wit and wanted a twist, and set the character. This music video is a story about the desires we all have, and it contains a message of hope to fulfill each valuable desire, no matter how small." He also looked back, saying, "I was looking forward to collaborating with IU, and I was able to work with her. In this work, I had to direct and appear, so I couldn't concentrate on my character, but IU paid attention to the set. Her professionalism was impressive not only to me but to the entire team." The photo is a capture of the "Shopper" music video. DPR IAN, who directed IU's music video this time, is known for realizing unique visuals with original and bold concepts. He visually expressed a variety of visuals, such as distorting space and switching screens to leave an afterimage of the subject, using speedy camera techniques. In the music video for "Shopper" this time, IU and DPR IAN played the role of a righteous thief who helps things with mysterious power find their master, showing a unique chemistry. Also, they symbolically materialized various desires using objects such as candy, letters, and telescopes. With storytelling that feels like watching a short film, they utilized cinematic visuals and editing techniques to give a strong impact. DPR IAN started directing music videos with DPR LIVE's "TILL I DIE" in 2015 and began to attract attention in visual scenes with "EUNG FREESTYLE" in 2016. He has also directed for various musicians, including iKON's BOBBY's "HOLUP!," WINNER's Song Mino's "BODY," and BIGBANG's SOL's "WAKE ME UP," collaborating with various musicians. His full album "MIITO (Moodswings In To Order)," released in 2022, and last year's EP "Dear Insanity..." charted on the "Billboard 200," and he is actively working as a singer. He is also attracting attention as a hot artist, appearing in music videos with his handsome looks. IU, double title track "Shopper" MV teaser released... Also pay attention to the appearance of a male artist. IU, title track "Shopper" MV released... An atmosphere like a fantasy movie.
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