LIZDA has chosen IVE's Iso as its new muse, aiming to enhance its brand identity with a focus on healthy, radiant skin.
May/30/2026 18:19
The skincare makeup brand 'LIZDA' has announced an exciting start by welcoming IVE's Iso as its new brand muse. 'LIZDA' has developed base makeup products that emphasize a pleasant feel on the skin and a natural finish, building a differentiated brand identity. In particular, it is widely used as an essential step before makeup for idols and actors at a makeup salon in Cheongdam-dong, gaining significant support as a brand that maximizes makeup application with its so-called 'idol prep' primer line. The selection of Iso as a muse has attracted great attention since the first day of the announcement, as it harmonizes naturally with Iso's unique transparent and lovely atmosphere and 'LIZDA's pursuit of 'transparent and healthy skin expression.' Iso, who has established herself as an admired figure with a natural and trendy mood, is seen as capable of effectively conveying 'makeup-enhancing skin' and 'skincare makeup' that 'LIZDA' aims for. Based on this encounter with Iso, 'LIZDA' plans to launch a global IMC campaign for its 'idol prep' primer line that completes 'makeup-enhancing skin,' strengthening its brand message. In the future, visuals of new products, gravure, and campaign content featuring Iso will be released sequentially. A related person stated, 'We judged that Iso's transparent and healthy image and lovely mood align well with the brand direction that 'LIZDA' pursues,' and expressed aspirations to showcase 'LIZDA's unique sensibility and diverse 'idol prep' lineup with global muse Iso, leading the global K-beauty market. Recently, 'LIZDA' successfully launched its first offline project at 'AZIP Seongsu,' a new K-culture hub and brand archive space, delivering a diverse brand experience and receiving a great response. 'LIZDA' is expected to further strengthen its unique competitiveness as a global beauty brand through sensory offline space marketing utilizing 'AZIP Seongsu' and multifaceted activities that bridge online and offline.
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