Off & Relax held a press event and premium fan signing with RIIZE’s Wonbin, plus a limited-time @cosme TOKYO pop-up store.
October/23/2026 10:57
O&A Co., Ltd., which develops the hair-care brand Off & Relax, pursuing all-around repair from the scalp to the hair, held the Off & Relax brand ambassador press conference and the “Off & Relax × RIIZE WONBIN Premium Autograph Session” on Wednesday, October 21, 2026, welcoming RIIZE’s Wonbin, who serves as the brand ambassador. Wonbin also visited the limited-time POP-UP STORE “Off & Relax ~ Off and Shine ~ @cosme TOKYO POP-UP STORE,” which started at @cosme TOKYO on the same day. Through a special space expressing the brand’s worldview, he communicated the appeal of Off & Relax’s “main-character-level watery glossy hair.” At the press conference, Wonbin, who serves as the brand ambassador for Off & Relax, took the stage. Under the theme of Off & Relax’s brand concept, “Off and Shine,” he spoke about his daily hair care, his commitment to beauty, and his feelings as a brand ambassador. He also introduced the brand’s main product, “Off & Relax 2.0 Silky Night Repair.” Along with the appeal of the damage-care series focused on PDRN × acid heat care, he promoted Off & Relax’s unique hair care that beautifully整s from the scalp to the ends of the hair. Following the press conference, the “Off & Relax × RIIZE WONBIN Premium Autograph Session” was held. This event was a special fan interaction event that invited 30 people selected by lottery from among the applicants to a campaign for purchasers of eligible products. It became a valuable opportunity for Wonbin and fans to interact directly, creating a special time that connected the brand and fans. Furthermore, Wonbin also visited the “Off & Relax ~ Off and Shine ~ @cosme TOKYO POP-UP STORE,” which will be held on the 1st floor of @cosme TOKYO from Wednesday, October 21. This pop-up store is a special limited-time space where visitors can enjoy the worldview of Off & Relax together with brand ambassador Wonbin. In addition to production inspired by music and backstage, it offers photo spots and product displays that express the brand’s worldview, creating a space that can be enjoyed just by visiting. At the pop-up store themed “Off and Shine,” the brand’s hair-care items will be introduced, and special plans exclusive to visitors will be carried out. At the venue, Off & Relax’s popular series will be displayed, and visitors can choose their preferred hair-care products according to their desired finish and hair concerns. In addition, there will be photo spots using Wonbin’s visuals and exclusive benefits for visitors and purchasers, preparing experiences that can only be enjoyed here. ■ POP-UP STORE Event Overview “Off & Relax ~ Off and Shine ~ @cosme TOKYO POP-UP STORE” Event period: Wednesday, October 21, 2026 – Tuesday, October 27, 2026 Business hours: 11:00 a.m. – 9:00 p.m. Venue: @cosme TOKYO 1F Pop-up Space Admission: Advance reservation required for some time slots *On October 21, 23, and 24, advance reservation is required all day. On other dates, free admission is planned after 6:00 p.m., but operations may change depending on crowd conditions. ■ Related link Official Off & Relax website ■ POP-UP STORE Event Overview “Off & Relax ~ Off and Shine ~ @cosme TOKYO POP-UP STORE” Event period: Wednesday, October 21, 2026 – Tuesday, October 27, 2026 Business hours: 11:00 a.m. – 9:00 p.m. Venue: @cosme TOKYO 1F Pop-up Space Admission: Advance reservation required for some time slots *On October 21, 23, and 24, advance reservation is required all day. On other dates, free admission is planned after 6:00 p.m., but operations may change depending on crowd conditions. ■ Related link Official Off & Relax website
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Hair-care brand Off＆Relax will host its first POP-UP STORE, “Off＆Relax ~Off shite, tsuyameku~ @cosme TOKYO POP-UP STORE,” at the @cosme TOKYO 1F pop-up space from Oct. 21 to 27, 2026. Visitors can experience the brand’s glossy, water-light hair concept with RIIZE’s Wonbin, see exclusive displays, try popular and new products, and receive limited bonuses for advance reservations or purchases.
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