Wonhee from ILLIT debuted as a model for rom&nd at a pop-up event celebrating the launch of their new lip oil, Juicy Flash.
April/11/2026 12:32
ILLIT's Wonhee made her first appearance as a model for the Korean cosmetics brand "rom&nd" at an event. This year marks the 10th anniversary of the Korean cosmetics brand "rom&nd," which will release the lip oil "Juicy Flash Lip Oil" on April 7 (Tuesday), fulfilling the need for "glossiness" that tints and glosses could not. To commemorate the launch of the new product, a pop-up event will be held from April 11 (Saturday) to April 13 (Monday). On April 10 (Friday), the day before the pop-up event, Wonhee, a true K-POP cosmetic enthusiast and global model for rom&nd, took the stage for the "rom&nd Juicy Flash Lip Oil Launch PR Event - Romand Trading Juicy Flash Sales Department." At the event, Wonhee appeared in a fresh office look as the head of the idol department and presented the charm of the newly released lip oil. She also participated in a talk session with Jiyoung, who has been a model for rom&nd for ten years. Wonhee greeted everyone energetically in Japanese, saying, "Hello everyone~~! I am ILLIT's Wonhee!" When asked about the appeal of rom&nd, she expressed, "The cute worldview of rom&nd is definitely attractive! Also, the lip products are very capable! Especially with a rich variety of colors, I think it's appealing that you can choose according to your mood or the look you want!" Starting with this opening, the love for rom&nd and cosmetics was palpable. She continued, "As the head of the department, I want to convey the charm of rom&nd's JUICY FLASH LIP OIL!" and enthusiastically conducted a presentation using a panel. When asked about her favorite lip oil, she commented, "As the head of the idol team, my favorite is 06 Grape Fig, which suits the idol look best! This is actually the color I chose on-site," while demonstrating how to apply the lip oil. Finally, she introduced a booth where attendees could experience new lip oils tailored to three looks (idol, actress, gal) proposed by rom&nd, concluding with a smile, "Please come to Romand Trading Juicy Flash Sales Department!" As the event progressed, Wonhee called out, "I have always wanted to meet this person," and Jiyoung, who has been the brand's model for ten years, made a glamorous entrance. When introduced as the head of the actress department, she commented, "I am honored to meet you not only in Korea but also in Japan." A luxurious two-shot of the two brand faces was realized. In the latter part of the event, Wonhee expressed, "I feel very strange and happy to have become a model for rom&nd, which I have loved since childhood. I will frequently use this new lip oil as a cosmetics lover. I will continue to strive to spread the wonderful products of rom&nd as a representative who loves cosmetics." Jiyoung added, "When I first went to shoot for rom&nd, I was a university student, but before I knew it, I was able to grow together as an actress, and I deeply feel the significance of this 10th anniversary. I am very happy to be here, and I believe that rom&nd will continue to grow as a brand with all of you who love rom&nd." The event showcased the passionate "cosmetic enthusiasts" of Wonhee and Jiyoung. At 5 PM, the "Celebrity Party" began. At the start, Wonhee reappeared as the head of the idol department to liven up the event. When asked about the appeal of rom&nd, she commented, "The cute worldview of rom&nd is definitely attractive! This venue is all pink and really cute, which raises my spirits!" There were also scenes where she expressed her signature with her fingers and blew kisses to the attendees, creating a lively atmosphere. Next, Jiyoung, who has been a model for rom&nd for ten years, and Kiiiripu, the head of the gal department, appeared for a talk session. A survey was conducted on SNS beforehand, asking which department (actress, idol, gal) attendees would like to work in at rom&nd Trading. The results showed that 46.3% preferred the actress department, 44.2% the idol department, and 9.5% the gal department, with the actress department coming in first. Jiyoung expressed, "I'm happy! But the idol department is very close," showing a bit of regret, while Kiiiripu humorously commented on the gal department's 9.5% third place, saying, "Gals don't need votes in the first place," showcasing her gal mindset and bringing laughter to the venue.
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