Dr.G, Korea's top skincare brand, unveils a new campaign featuring BOYNEXTDOOR, along with a pop-up event in Shibuya.
August/29/2025 18:35Related Groups & Members
Founded by a dermatologist, Korea's No.1 skincare brand (based on a panel survey by Kantar, Worldpanel Division from December 30, 2019, to December 29, 2024, in the skincare category) "Dr.G" has released the latest key visuals featuring BOYNEXTDOOR as global ambassadors. This visual impressively expresses the world view of the popular aging care line "Black Snail Line" with a chic black theme. A sketch video revealing behind-the-scenes of the shoot has also been released. Furthermore, a Dr.G pop-up event will be held at Shibuya Modi for a limited time. Attendees can try popular products and enjoy displays that immerse them in the world of BOYNEXTDOOR, along with exclusive perks. The "Black Snail" aging care line, which contains mucin derived from black snails (snail secretion, moisturizing ingredient), utilizes the high viscosity of black snail secretion to protect and retain moisture on the skin. Each product combines beauty ingredients such as black propolis (propolis extract, moisturizing ingredient), glutathione (moisturizing ingredient), and collagen (collagen extract, water-soluble collagen) to address signs of aging like dryness, lack of firmness, dullness, and enlarged pores (due to dryness) from multiple angles. Based on dermatological knowledge, the formula leads to a firm, radiant skin impression. ■Product Overview "Black Snail Cream" 50mL / 2,420 yen (tax included) "Black Snail Retinol Serum" 50mL / 3,080 yen (tax included) <Campaign> Customers who purchase Dr.G products will be entered into a lottery to win an in-person signing event with BOYNEXTDOOR! A special event for fans to meet members and get autographs. Don't miss this rare opportunity. Online application period: August 31, 5:00 PM to September 12, 11:59 PM. You can apply by purchasing over 2,200 yen (tax included) on the official Qoo10 and Rakuten sites. For detailed application methods, please check the guidance on each site. Offline ① Shibuya Modi pop-up application period: September 4 to September 17 ② Nationwide official retailers application period: September 18 to September 30. You can apply by purchasing over 2,200 yen (tax included). For detailed information about eligible stores and application methods, please check the latest information on Dr.G's official SNS. ■Pop-up Overview "BOYNEXTDOOR Pop-up" September 4 (Thursday) to September 17 (Wednesday) [Opening hours] 11:00 AM to 8:00 PM [Location] Shibuya Modi 1F 1-21-3 Jinnan, Shibuya-ku, Tokyo 150-0041 【POPUP Benefits】 Benefit ①: BOYNEXTDOOR face-to-face fan signing event. For every purchase of eligible products over 2,200 yen (tax included), you will receive a scratch card that allows you to apply for the fan signing event. *The scratch card requires on-site lottery and confirmation. Benefit ②: Shibuya Modi exclusive gift. Customers who visit will receive samples of Dr.G's popular products (first-come, first-served, while supplies last). For purchases over 2,200 yen (tax included), receive "1 sheet mask". For purchases over 4,400 yen (tax included), receive "1 sheet mask" + either a "tote bag" or "mini soothing cream". For purchases over 6,600 yen (tax included), in addition to the above, receive a "facial cooler". *The novelty content is subject to change without notice. 【Notes】 If the information submitted at the time of application does not match the identification presented on the event day, the win will be invalid. Please be sure to bring a valid photo ID (within the expiration date). Acceptable IDs: passport, driver's license, My Number card. *IDs without photos, such as student IDs, are not acceptable. This event can be attended and participated in multiple times by one person, but winning the signing event is limited to once per person. *If duplicate wins by the same customer are discovered, subsequent wins will be invalid, so please be aware. For details and the latest information, please check Dr.G's official SNS. ■Related Links "Dr.G" Official Instagram Japan.
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