ILLIT surprises fans with 'NOT ME' music video, showcasing their daily life and unique fashion in a vibrant pop song about self-identity.
February/7/2026 17:26Related Groups & Members
ILLIT has surprised fans by releasing the music video for the song 'NOT ME' from their first single 'NOT CUTE ANYMORE.' The music video, released on the 6th, captures ILLIT's ordinary daily life in a paparazzi cut style. The members walk with large laundry on their shoulders, stroll while pushing a dog stroller, and bustle through the streets with many bags while talking on the phone. The stylish outfits and cool attitude reminiscent of a fashion magazine catch the eye. The five members showcase their unique and witty charm, wearing wild rider jackets and sunglasses, as well as cute frilly skirts. The fresh directing techniques are also a highlight. High-angle shots looking down from tall buildings and scenes showing members outside stores express the gaze of others. The camera boldly zooms in to the point of pixelation, visualizing the lyrics as artwork, completing a refined visual beauty. 'NOT ME' is a pop song that confidently speaks about one's infinite potential, featuring a rhythm infused with ILLIT's energetic character. The phrase 'That's not my name,' repeated with a chic vocal style, brings strong addictiveness.
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Wongi from ILLIT has been chosen as the first idol model for the popular Korean cosmetics brand rom&nd. This collaboration, starting February 23, reflects the brand's commitment to consumer involvement. Known for her love of makeup, especially rom&nd products, Wongi's selection follows her previous engagement with the brand, including participating in color gloss creation. The first product from this collaboration will be new shades of the bestselling 'Glasting Color Gloss', launching in Japan on March 3.
ILLIT has been chosen as the theme song artist for the upcoming anime "Magical Sisters Lulut Lily," airing in April 2026. The song, titled "Bubee," is a dance-pop track blending Shibuya subculture and J-POP. ILLIT has previously achieved success with their songs in other anime and is gaining popularity rapidly.
Minju from ILLIT has graduated from her role as MC of KBS 2TV's Music Bank after 1 year and 3 months. She expressed gratitude for the experience and support received, promising to continue her activities with ILLIT. The group will embark on their first live tour in March 2024, covering multiple cities in Korea and abroad.
On the afternoon of the 30th, ILLIT departed through Incheon International Airport after completing their overseas schedule. They will appear in a JACQUEMUS fashion show showcasing elegant red outfits. Additionally, details for their first live tour, 'ILLIT LIVE 'PRESS START︎❤',' have been announced, featuring 11 performances across 5 cities starting June 13.
ILLIT's inaugural live tour 'PRESS START❤' kicks off in Seoul on March 14-15, 2026, and visits five cities in Japan from June 13, including Aichi, Osaka, Fukuoka, Hyogo, and Tokyo, before concluding in Hong Kong on August 22. This tour marks their first solo performances in several cities, following a successful fan concert in Japan last year.
ILLIT showcased their presence at Paris Fashion Week by participating in the JACQUEMUS F/W Le Palmier collection show. They were the first K-POP group invited, wearing red outfits chosen by designer Simon Porte Jacquemus. Their popularity continues with their single 'NOT CUTE ANYMORE' ranking on Spotify's global chart for 8 weeks.
On the morning of the 24th, ILLIT members Minju, Yuna, and Wonhee left Incheon International Airport for Paris Fashion Week. They also announced their first live tour, which will include 11 performances across 5 cities in Japan. Additionally, ILLIT achieved 1st place on 'Music Core,' expressing their excitement and desire to become a group that fans look forward to.
ILLIT's first live tour 'ILLIT LIVE 'PRESS START❤'' is set to begin with performances in Seoul on March 14-15, followed by five cities in Japan from June 13, and concluding in Hong Kong on August 22. The tour promises to showcase the group's growth and creativity, building on the success of their previous concerts.
ILLIT has added a trophy to their collection, winning first place on MBC's 'Show Music Core' with their song 'NOT CUTE ANYMORE'. This marks their third win on music shows. They expressed gratitude to fans for their support, which helped them achieve this milestone. The song continues to rise in the charts, recently reaching 13th place after a month-long hiatus from music shows.
On the afternoon of the 15th, ILLIT attended the opening event for the flagship store of the high jewelry brand 'Damiani' in Cheongdam-dong, Gangnam, Seoul. They also released the music video for their second digital single 'Sunday Morning,' featuring a cute and lively melody, and kicked off the event with a dance relay involving Korean and Japanese artists, along with a kendama challenge. The NHK Kohaku Uta Gassen continues to feature exciting performances this year.
