W Korea's breast cancer awareness event criticized for its invitation and execution, leading to public outcry and apologies from organizers.
October/25/2025 17:59
Fashion magazine 'W Korea' has received criticism regarding the invitation to the 'breast cancer awareness campaign' event. On the 23rd, YouTuber Shinu (real name: Jeong Shinu) posted a screenshot of a message on his SNS, saying, 'Seeing the strange phrase 'breast cancer party,' I honestly thought, 'Is this correct?' The published photo included the invitation distributed in text message format for the 'breast cancer awareness campaign' event held by 'W Korea' recently. The message included the phrase, 'The W Magazine breast cancer party, which top stars participated in and garnered attention,' and faced backlash. In response, Shinu added, 'I thought, 'Are you going to this?' but it seems many people went. Maybe I was the only one who found it strange.' Shinu's reaction resonated with net users, drawing further attention. On the 15th of this month, 'W Korea' held a charity event 'Love Your W 2025' to improve breast cancer awareness. This event, celebrating its 20th anniversary, attracted attention with participation from various entertainment and fashion celebrities. However, it also faced criticism for being a social party that diluted its purpose. During the after-party, singer Park Jaebum performed his hit song 'MOMMAE,' which included lyrics depicting women's breasts and received criticism. In response, the organizers deleted related posts and issued an apology. However, despite the event being held for 20 years with participation from celebrities and business figures, the accumulated donations, including this year, amount to about 1.1 billion won (approximately 11 million USD), making it difficult to find respect for breast cancer patients, and criticism continues.
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