Calvin Klein announces a campaign featuring BTS Jungkook, celebrating his partnership as a global ambassador with stylish denim looks.
October/29/2025 12:16
On October 28, 2025, the fashion brand 'Calvin Klein' announced its latest campaign featuring Jungkook of BTS (Bangtan Sonyeondan), an icon of the 21st century. Jungkook celebrates the strengthening partnership with 'Calvin Klein' as a global brand ambassador with a strong and impressive style. This campaign is rooted in 'movement' and 'performance,' photographed by Mert Alas. It expresses the energy that highlights Jungkook's overwhelming stage presence and elevates him to a global icon. Set against the moody streets of New York, with The Chemical Brothers' 'Block Rockin' Beats' as background music, Jungkook is depicted confidently running through the city. Wearing iconic 'Calvin Klein' denim and seasonal staple items (such as a stylish full denim look and a leather jacket draped over bare skin), Jungkook expresses a refined urban coolness, encapsulating the charm embodied by both parties. Jungkook stated, 'I know that fans have been looking forward to this return, and I am really happy to wear the brand's iconic denim again. The energy on the 'Calvin Klein' shooting set is always amazing, and this time was no exception. I look forward to this campaign being released.' The latest denim collection from 'Calvin Klein' expresses a natural coolness with a 90s edge. The reinterpreted 'CK emblem print' gives graphic energy to jeans, denim trucker jackets, and reversible puffer jackets. The season's highlight style, 'barrel jeans,' features a low waist and relaxed fit with tapered legs, allowing for a casual yet cohesive style when paired with the classic '90s trucker jacket.' The iconic '90s straight jeans' have been updated with new vintage washes and dark rinses, accommodating a wide range of styling. The 'dirtied carpenter jeans' feature a utility-inspired silhouette and contrast stitching, completing a bold double denim look when paired with the 'dirtied workwear jacket.' This campaign will launch on October 28, 2025, with content released on 'Calvin Klein's' social media. In Japan, the campaign video will be broadcast on the large screen at the 'Calvin Klein' Harajuku flagship store at 9:30 PM JST on the 28th. The latest denim styles from 'Calvin Klein' will be available for purchase at direct stores and the official website nationwide (excluding some styles). - BTS Jungkook appears holding a large doll of his close friend ASTRO's Cha Eun-woo to support the movie 'First Ride.' - A Chinese woman attempted to break into BTS Jungkook's home and received a suspended prosecution.
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