IVE's new trailer for 'IVE SECRET' showcases a dark twist on their image, generating excitement for their upcoming album and comeback.
August/9/2025 17:44
IVE has undergone a shocking transformation. Yesterday (the 8th), their agency STARSHIP Entertainment released a trailer for IVE's 4th mini-album 'IVE SECRET' through the official IVE YouTube channel. This video breaks the existing bright and lovely cupid image, incorporating a sophisticated interpretation unique to IVE with the concept of 'EVIL CUPID', and has drawn enthusiastic responses from fans both domestically and internationally right after its release. In the released video, IVE appears as six different cupids, each with their own secrets, captivating viewers. The unsettling atmosphere continues throughout the video, with scenes of dropping tumblers, making finger crosses, and pulling out a gun hidden in the 'CUPID'S GUIDEBOOK', symbolically expressing the secretive side of cupids through the members' actions in natural daylight, creating a strange tension. In the middle of the video, Yujin appears and changes the atmosphere. After checking an alarm that demands a quick response while watching a couple's fight on a security camera, she begins to take action. Other members also display actions opposite to the pure cupid image, such as shooting a unicorn with a gun and burning origami cranes, revealing the true nature of 'EVIL CUPID'. In the latter part of the video, IVE appears in black outfits in the darkness. Emerging against the backdrop of countless glowing goat eyes, they disappear with huge black wings, creating an unsettling and intense atmosphere never seen before, raising expectations for their comeback. Among this, a portion of the album's track was also released, generating buzz. The lyrics 'Unveiling the mysterious Myth / Good and evil coexist, exactly my expression' further amplify curiosity about the message IVE aims to convey through the new album. The 4th mini-album 'IVE SECRET', set to be released on the 25th, expresses a departure from predictable stories, showcasing hidden attitudes and a three-dimensional identity. Through the title track 'XOXZ' and other songs, IVE will demonstrate the coexistence of opposing emotions such as front and back, good and evil, nobility and malice. IVE will release the 4th mini-album 'IVE SECRET' and the title track 'XOXZ' on the 25th, entering full-fledged comeback activities.
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IVE has unveiled teaser photos for their upcoming 4th mini album 'IVE SECRET'. The members showcase diverse charms through unique concepts, including 'Cupid' themes. The album, featuring the title track 'XOXZ', will be released on the 25th at 6 PM, highlighting their multifaceted appeal and a blend of familiar and new styles.
IVE's 3rd EP 'Be Alright' debuted at No. 1 on both the Oricon weekly album rankings and Billboard Japan's Top Albums Sales chart, marking their third consecutive top spot. The EP features the title track 'Be Alright' and other original songs, showcasing IVE's evolution and style. Their fan concert in Japan attracted 100,000 attendees, and they are set to return to Korea with a new EP in August 2025.
Korean group IVE debuted in 2021 and continues to gain global popularity. Their 3rd EP 'Be Alright' topped the Oricon weekly album chart, achieving record first-week sales and marking the highest sales for a foreign female artist this year. The EP includes the title track 'Be Alright' and original songs for a Japanese drama. The music video has gained attention for its storytelling and the members' performances. IVE is also set to return to Korea with their 4th EP and perform at the 'ROCK IN JAPAN FESTIVAL 2025'.
The 2024 SBS歌謡大典 will take place on December 25 at Incheon Inspire Arena, showcasing a lineup of popular K-POP artists. The second lineup includes SHINee's Key, NCT 127, ATEEZ, aespa, ENHYPEN, NMIXX, LE SSERAFIM, BOYNEXTDOOR, and ILLIT, promising a festive Christmas event. This annual festival highlights the best of K-POP during the holiday season.
Iso of IVE recently released a captivating cover video titled 'Every Day, Every Moment' on their official YouTube channel, showcasing her charm in a white dress and cardigan. Her soothing voice and delicate expressions created an immersive experience, perfectly suited for the season. Currently an MC on SBS's 'Inkigayo', she continues to shine with her vibrant personality and has participated in various brand events. IVE also won three awards at the '2024 MAMA AWARDS'.
The 2024 MAMA AWARDS will be held in Japan, featuring performances from major K-POP artists like SEVENTEEN and BLACKPINK. Special booths offer unique experiences and giveaways, including free prints and exclusive merchandise. The event also includes an archive of past MAMA highlights and special offers for Ponta pass members.
During the 2024 MAMA Awards, BTS's Jimin won 'Fan's Choice of the Year' while serving in the military. His solo album and digital singles have kept him connected with fans, leading to this prestigious award. The event also celebrated various K-POP artists and their achievements over the year.
The 2024 MAMA AWARDS, one of the largest K-POP award ceremonies, opened in Los Angeles and will continue in Osaka. A red carpet event featured numerous K-POP stars, and the awards promise special performances and collaborations, raising excitement among fans worldwide. BLACKPINK's Rosé and Bruno Mars are set to perform in Osaka.
The 2024 MAMA AWARDS, one of the largest K-POP award shows, will kick off in LA on November 22 and continue in Osaka on November 22-23. Major artists like G-DRAGON, SEVENTEEN, and aespa are set to perform, promising special performances and collaborations that excite K-POP fans worldwide.
Wonyoung from IVE highlighted her beauty in photos taken in Busan, sharing them on Instagram with comments about her love for the city. Fans reacted positively, expressing gratitude for the beautiful atmosphere. Additionally, Wonyoung is set to co-host the 2024 Asia Artist Awards on December 27 with actor Ryu Jun Yeol and ZEROBASEONE's Song Han Bin.
