IVE's new trailer for 'IVE SECRET' showcases a dark twist on their image, generating excitement for their upcoming album and comeback.
August/9/2025 17:44
IVE has undergone a shocking transformation. Yesterday (the 8th), their agency STARSHIP Entertainment released a trailer for IVE's 4th mini-album 'IVE SECRET' through the official IVE YouTube channel. This video breaks the existing bright and lovely cupid image, incorporating a sophisticated interpretation unique to IVE with the concept of 'EVIL CUPID', and has drawn enthusiastic responses from fans both domestically and internationally right after its release. In the released video, IVE appears as six different cupids, each with their own secrets, captivating viewers. The unsettling atmosphere continues throughout the video, with scenes of dropping tumblers, making finger crosses, and pulling out a gun hidden in the 'CUPID'S GUIDEBOOK', symbolically expressing the secretive side of cupids through the members' actions in natural daylight, creating a strange tension. In the middle of the video, Yujin appears and changes the atmosphere. After checking an alarm that demands a quick response while watching a couple's fight on a security camera, she begins to take action. Other members also display actions opposite to the pure cupid image, such as shooting a unicorn with a gun and burning origami cranes, revealing the true nature of 'EVIL CUPID'. In the latter part of the video, IVE appears in black outfits in the darkness. Emerging against the backdrop of countless glowing goat eyes, they disappear with huge black wings, creating an unsettling and intense atmosphere never seen before, raising expectations for their comeback. Among this, a portion of the album's track was also released, generating buzz. The lyrics 'Unveiling the mysterious Myth / Good and evil coexist, exactly my expression' further amplify curiosity about the message IVE aims to convey through the new album. The 4th mini-album 'IVE SECRET', set to be released on the 25th, expresses a departure from predictable stories, showcasing hidden attitudes and a three-dimensional identity. Through the title track 'XOXZ' and other songs, IVE will demonstrate the coexistence of opposing emotions such as front and back, good and evil, nobility and malice. IVE will release the 4th mini-album 'IVE SECRET' and the title track 'XOXZ' on the 25th, entering full-fledged comeback activities.
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