BTS dazzles fans in NYC at Spotify event, showcasing new album 'ARIRANG' and performing to enthusiastic crowds of ARMY.
March/24/2026 17:22Related Groups & Members
BTS (Bangtan Sonyeondan) captivated fans in New York, USA. On March 23 (local time), they appeared at the 'Spotify × BTS: SWIMSIDE' event held in New York, USA. This event was a collaboration between BTS's agency BIGHIT MUSIC and Spotify. As a group that boasts immense popularity locally, many ARMY (BTS fans) participated in this event. Particularly, 1,000 of BTS's top listeners were invited to this event, creating a buzz. They responded with enthusiastic cheers and techan (singing along) to the new song stage performed by the BTS members. BTS released their new album 'ARIRANG' on the 20th, and the title track 'SWIM' dominated music charts both domestically and internationally. All songs from the album entered major charts, with 'Body to Body' receiving the most passionate love among the tracks. This album surpassed 4 million cumulative sales in just 3 days based on the HANTEO chart, achieving the number one spot on the daily chart for three consecutive days. Critics have also given positive reviews for the new album. The UK's Guardian praised it as a work worthy of the status of the world's largest pop phenomenon. After the release of 'ARIRANG' on the 20th, BTS held 'BTS THE COMEBACK LIVE | ARIRANG' in the Gwanghwamun Square area in Seoul on the 21st. They will appear on the popular NBC program 'The Tonight Show Starring Jimmy Fallon' on the 25th-26th. • [REPORT] BTS makes a stunning comeback on stage! They express their excitement at reuniting with the long-awaited ARMY, saying, 'What we can do is to continue making music without stopping.' • Criticism arises over unauthorized use of BTS's likeness in unofficial merchandise sales on a major Chinese site.
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BTS's promotional video for their 5th album 'ARIRANG' has ignited a whitewashing controversy due to the portrayal of characters. BIGHIT MUSIC clarified that the video is inspired by historical events involving Korean youth at Howard University. Despite the backlash, BTS's album has achieved significant commercial success, topping charts and selling over 4 million copies in just three days.
President Yoon praised BTS's comeback performance for its significant role in promoting Korea and attracting tourists, especially young people. He noted the event's successful planning and execution, highlighting the increase in tourism since March. The concert, held at Gwanghwamun Square, drew large crowds, with estimates varying from 40,000 to 104,000 attendees.
A teaser for EPIK HIGH featuring BTS's RM and SUGA has been released, building anticipation for the full episode. The video showcases their lively interactions, with humorous exchanges and a strong rapport. This appearance marks SUGA's only YouTube feature in this activity, and it celebrates BTS's return to the global stage. The full episode will air on the 26th at 7:30 PM.
As BTS ramps up activities following their comeback concert in Seoul, illegal merchandise featuring their branding is rampant in China. Professor Seo Kyung-duk highlighted the sale of unauthorized goods on major platforms like Taobao and AliExpress, emphasizing the serious issue of copyright infringement. This situation echoes past controversies over illegal reproductions of Korean content, such as 'Squid Game.'
The BTS Gwanghwamun concert concluded, drawing around 104,000 attendees according to HYBE, while Seoul estimates 48,000. Police initially predicted 260,000 attendees, leading to criticism of their crowd management. Police chief Park Jung-bo emphasized safety preparations, citing potential threats and the need for over-preparation. The event saw 15,500 safety personnel deployed, with two-thirds being public officials. Criticism arose regarding the large number of fire safety personnel, which the Korean Fire Agency defended as necessary.
In a recent interview, BTS's Jin discussed his evolving mindset since debuting. He expressed gratitude towards fans and noted how his initial casual attitude transformed into genuine passion for his work. Jin humorously mentioned that he doesn't consider himself particularly skilled, attributing BTS's success to his talented members. He emphasized the positive changes in his outlook over the years.
The police announced there are no plans to summon Bang Si-hyuk of HYBE again, stating no additional investigation is scheduled. Previously, they considered a warrant for his arrest. Bang is suspected of misleading investors about an IPO, allegedly profiting 190 billion won from the situation.
After BTS's comeback performance in Seoul, V shared his thoughts with fans through a live stream, expressing his joy and nervousness. He mentioned watching reviews of their new album and plans to create his own review video. V emphasized the hard work put into their comeback and encouraged fans to support them as they prepare for their upcoming world tour.
BTS's 5th album "ARIRANG" garners significant media attention, showcasing their musical growth and cultural identity. The title track "SWIM" is celebrated for its powerful message of perseverance. Major outlets like Rolling Stone and NPR commend the album's depth and the group's unity, marking a strong comeback for BTS.
BTS successfully held their comeback concert at Gwanghwamun, with Minister Choi expressing gratitude to citizens and the ARMY for their support. He noted the event's smooth execution and the vibrant atmosphere, emphasizing the importance of K-culture's global reach. Photos from the concert were also shared, highlighting the joyful crowd.
