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STARSHIP clarifies that Wonyoung's 'FOREVER CHERRY' is a brand collaboration, not a personal business venture, denying rumors.

STARSHIP clarifies that Wonyoung's 'FOREVER CHERRY' is a brand collaboration, not a personal business venture, denying rumors.

January/28/2026 13:40

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Wonyoung of IVE opened up about rumors of starting a business. On the 28th, her agency STARSHIP Entertainment released an official comment stating, 'Regarding the recently mentioned “FOREVER CHERRY” related to Wonyoung, we would like to convey our position for factual clarification and artist protection.' They clarified that 'FOREVER CHERRY' is a brand collaboration project and not Wonyoung's personal business, denying the rumors of her business venture. They continued, 'The recent trademark registration reflects the artist's unique identity and image deeply. Therefore, to prevent indiscriminate commercial theft and brand misuse by third parties after the project ends, we have agreed with the brand side to apply under Wonyoung's name.' They also explained that the broad scope of the application is part of a proactive approach to prevent misuse of the artist's image in various business fields. This is a measure to prioritize the artist's rights and fully protect her unique value. The agency added that they will continue to do their best to protect the rights of their artists in the future. Thank you.

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